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Very Low CTR for High SERP Poistions: Is this Normal, or are Google's numbers Wrong?

by Charles Washington
6 replies
  • SEO
    • |
I have a site that ranks in the top 5 on google for several keywords, but it seems that the CTr is around 3-4%. Is this normal. Even for the #1 spot, I am only seeing 8% CTR. All searches are using exact match

Keyword #1
590 searches
#3 position
2.40% ctr

Keyword #2
790 searches
#2 position
.69 CTR

Those kind of numbers

EDIT

I just looked at my Adwords keyword impressions for a couple of those keywords over the same time period. Where google says there were 1300 searches, my exact match adwords keywords had 84 impressions. Does this mean that mean google's search estimates are highly sku'd?

One keyword shows 9900 exact searches for the month. My exact match adword keyword shows 1200 impressions
#ctr #high #low #normal #poistions #serp
  • Profile picture of the author simontts
    Maybe you need to work on your description(s) a bit more as this is what normally influences whether a searcher clicks thru to your site. Is the description in synch with the keyword search terms?
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  • Profile picture of the author Rich77sm
    I have a site thank ranks 1 and gets about 100 people a day and i get no more than 1 click per day.
    i have other sites that get 3 visits a day and i get 1 click a day.
    its all about the subject matter i guess.

    another example i have is that i have a sports blog with a lot of visitors.
    i thought a PERFECT cpa would be a free sub to sports illustrated.
    Not one single conversion!!
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  • Profile picture of the author InitialEffort
    It may be time to evaluate your website template/adsense placement and your targeting as simontts noted.
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  • Profile picture of the author Charles Washington
    No. I mean CTR from Google to my site. Could it be that google's estimates are way off?
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  • Profile picture of the author InitialEffort
    Oh my mistake in interpreting the question. I am definitely not an expert in Adwords Copy, but I would bet it has to do something with the "catchyness" or "call to action" of the Ad itself. And that CTR isn't terrible, it's actually pretty average from what I've seen for the #1 keyword. #2 is probably the description, or you may not have "motivated clickers".
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  • Profile picture of the author Vini289
    You're in position #3, #1 usually gets 50% of all traffic, if you aren't #1 for a keyword with low search count (like 6,000) you're screwed...
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