Using Bio Boxes Properly

by 4 replies
5
I just have a fast question about using bio boxes to promote KWs.

As a rule of thumb, is it best to use just one KW in your bio box, or is two just as effective?

IE., will there be any diminishing returns if you use two KWs... will some link juice get lost or spread out between both, etc etc?

Thx for any feedback
#search engine optimization #bio #boxes #properly
  • Hi Joe,

    Yes, link juice is divided among the outgoing links, so if you create two links you are dividing the available link juice. However, this doesn't mean it's a bad idea.

    You should consider that link juice is likely being divided already by all of the outbound links present on the page where your article is posted. If their are 7 other outbound links on the page and you place a single link in your bio you will garner 12.5% of the available link juice. If you place 3 links in your bio each of your links are reduced to only 10% of available link juice, however collectively you have garnered 30% of the available link juice.

    Keep in mind that acquiring link juice should not be your only concern. Link juice on it's own does nothing to help you, it must be channeled through relevant anchortext, or other relevancy influencing elements before you will benefit in SERP rankings.
    • [1] reply
    • Hi Don,

      Thx for the reply.

      So if it were you, would you stick with using just one KW in your bio, or would you use two?

      I'm just trying to find the most effective way to use my bio for my KWs.
      • [1] reply
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