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Tuning adsense for $/click

by sbsb
13 replies
  • SEO
    • |
Hi Guys,

I run a site that has gone from getting low traffic to pretty decent traffic over the last year or so (~125k page views/mth). One thing that has become pretty apparent over that time is the $/click, CTR and ECPM has dropped noticably over time as traffic has grown.

Some of this is obviously due to repeat visitors (adsense blindness) and some of it is probably due to more internet savvy visitors visiting.

My main landing page is the biggest earner, with the interior sites contributing a minor amount (comparatively). If I could increase my $/click 60% on the front page (by removing low CTR ads elsewhere) then I could clutter the site less and end up in the same position.

1) How many of you have tried cutting the number of pages with adsense on them and then experienced a rise in $/click or overall earnings?

2) Does your $/click drop if your CTR drops? (i.e. do they factor in their display costs into your revenue share?)
#$ or click #adsense #tuning
  • Profile picture of the author DiMcdonald
    Hi there,

    What I would do is make sure you only have one adsense block on each page, therefore getting the biggest $ clicks per page.

    If you have 3 blocks of adsense ads on the page you are diluting your clicks.
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    • Profile picture of the author David Bleidt
      Originally Posted by DiMcdonald View Post

      Hi there,

      What I would do is make sure you only have one adsense block on each page, therefore getting the biggest $ clicks per page.

      If you have 3 blocks of adsense ads on the page you are diluting your clicks.
      is this proven? I heard it a few times but it was never proven and I can't really imagine this is true ... So if you have figured it out and tested it can you please tell your experience?!

      David
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      • Profile picture of the author ewenmack
        Originally Posted by David Bleidt View Post

        is this proven? I heard it a few times but it was never proven and I can't really imagine this is true ... So if you have figured it out and tested it can you please tell your experience?!

        David
        David,

        If you were to use fraggler's split testing software for Adsense
        then your qustions will be answered.

        He is offering it in the WSO forum.

        All the best,
        Ewen
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    • Profile picture of the author george1234
      Originally Posted by DiMcdonald View Post

      Hi there,

      What I would do is make sure you only have one adsense block on each page, therefore getting the biggest $ clicks per page.

      If you have 3 blocks of adsense ads on the page you are diluting your clicks.
      It is really a great tip.
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    • Profile picture of the author marketguy
      Originally Posted by DiMcdonald View Post

      Hi there,

      What I would do is make sure you only have one adsense block on each page, therefore getting the biggest $ clicks per page.

      If you have 3 blocks of adsense ads on the page you are diluting your clicks.
      If this is true, i may have to change my approach.
      Can anyone verify this information?
      Signature


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    • Profile picture of the author howinfo
      Originally Posted by DiMcdonald View Post

      Hi there,

      What I would do is make sure you only have one adsense block on each page, therefore getting the biggest $ clicks per page.

      If you have 3 blocks of adsense ads on the page you are diluting your clicks.
      Some of the most high earning adsense sites do exactly the opposite as they are premium publishers they are allowed to have more adsense blocks on their sites than regular adsense publisher and all of them use that privilege fully, so there must be a reason for that.

      I am not a premium publisher, not yet at least but I have noticed that using all the allowed ad blocks and link units will give the best retune and I would certainly find few places to have some extra units If I was allowed.

      There is some examples of some high earning adsense sites:
      • askthebuilder.com
      • ezinearticles.com
      • freeforeclosuredatabase.com
      There is many more of course but if you look at the ad placement on these sites you can actually get very good ideas how to use the adsense most efficiently.
      Signature
      webhow.org
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  • Profile picture of the author Zeus66
    I get maximum results from having 2 blocks of Adsense... one in the upper left blended with the start of the content on the page, and the other in either the upper right or very bottom of the page (banner style). When I use 3 blocks, CTR goes up slightly, but income drops slightly. 2 is the "sweet spot."

    John
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  • Profile picture of the author delosense
    Please share your thoughts on WRAPING your text around the big adsense box on the top left or leaving it above the text.

    Has anybody made any special tests on this subjecT ?
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  • Profile picture of the author delosense
    Hubpages also have a lot of adsense blocks ( 6-7 of them ) but still the avg CTR ( at least from the people I know and discussed it with ) is not even close to what people claim to get with 1 big box and Xfact/CB method.

    The only thing to do and the only real data will come from none other than - TESTING!
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  • Profile picture of the author Mike Grant
    Completely dependent upon the amount of advertisers for the keyword.
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  • Profile picture of the author sbsb
    Guys, the point of this thread wasnt to debate how many adsense units per page, but to look at removing adsense from some pages all together.

    The idea of this is to see if reducing googles display costs results in higher $/Click or overall revenue, especially if you have some pages with really low CTR like me, but a couple with nice high CTR.
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  • Profile picture of the author dmtaylor247
    Old thread thanks to our guest; michaelkors belgique, who is in the process of being de-indexed.

    The more (stuff) you have on a page for people to click on the more chance they won't click your ads, start here first when optimising pages.

    So if you have 20 different categories then make it javascript and drop down, reduce the amount of posts on the homepage or get rid of other things for people to click on, that aren't really necessary but leave the navigational stuff but folded away.

    With the ads I would keep the 728 x 15 across the top nav, this is the best performer on all my sites and possibly lower or raise your sidebar ad and have another 468 x 90 above the fold, so that's 2 ads and 1 text unit, but this depends on what type of site it is.

    Also check the advertisers on your website, are they relevant to the content? if not download the Adsense preview tool for IE, go through you pages and open up the tool and check the advertisers, copy and paste the unrelevant urls into a text file, then go to Adsense settings and block them, this could help improve your CTR.

    Also you could have a content issue. Check you content and test with different types of content as some will have a better CTR depending on your writing style.
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    • Profile picture of the author alphadude
      More ads, the more likely low user experience of the site and Google might penalise you in the future.
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