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Attention to All SEOers, You Guys Seriously Need to Read This Now!

by WyattTenG
19 replies
  • SEO
    • |
I've been seeing lots of posts nagging about the Google Keyword tool. The old one vs the new one... blah blah blah... the list goes on.

In order to solve your problems, firstly, you MUST read this if you still have not :

Updated Keyword Tool: Out of Beta - Inside AdWords

Ok, there are also lots of people discussing on its "accuracy". I am not a so-called SEO expert, but through some of my testing and research, I really found that the new updated Google keyword tool beats most of the keyword tools out there.

I really hope that keyword tools like Market Samurai and Micro Niche Finder can adapt to this update as soon as possible so we can do our keyword research more effectively as usual.


Hope this helps you guys.


PS / : Don't forget to use Google Insights along with your keyword research effort, if you don't use it you're seriously shooting yourself in the foot.
#attention #guys #read #seoers
  • Profile picture of the author Paul Hancox
    Thanks for letting us know about this. Yes, Google have explained pretty clearly why the new figures are different... they're now based on Google.com search traffic only.
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    • Profile picture of the author WyattTenG
      Originally Posted by Paul Hancox View Post

      Thanks for letting us know about this. Yes, Google have explained pretty clearly why the new figures are different... they're now based on Google.com search traffic only.
      Since most of the "searches" are being done via Google, so it's really helpful though.

      For example, if Google tells a particular keyword is about 3,000 per month. Just go to wordtracker and do the keyword research along and see how it could possibly add up together. In the end it might somewhere around 4,500 per month or so. It always varies though.

      But it's really more accurate now and it's very useful for a rough estimate.

      Cheers.
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      • Profile picture of the author petevamp
        I never minded either of googles keywords tools. However the one thing I do not like at all about the new one. Is that after I build my small list of keywords and just want to compare traffic and all that with the google keyword tool. Now I can not have it stop showing me new keywords. When all I want to do is look at the words I have entered to give me a basis point then search each word individually from there on.
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        • Profile picture of the author K L Smithurst
          Originally Posted by petevamp View Post

          Now I can not have it stop showing me new keywords. When all I want to do is look at the words I have entered to give me a basis point then search each word individually from there on.
          Actually you can stop it showing you keywords that don't include the phrase you types in - go ahead and hit 'Advanced options' under the search box. Then tick the 'Ideas containing my search terms'. Hope that helps!
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      • Profile picture of the author thecableguy
        Originally Posted by WyattTenG View Post

        Since most of the "searches" are being done via Google, so it's really helpful though.

        For example, if Google tells a particular keyword is about 3,000 per month. Just go to wordtracker and do the keyword research along and see how it could possibly add up together. In the end it might somewhere around 4,500 per month or so. It always varies though.

        But it's really more accurate now and it's very useful for a rough estimate.

        Cheers.
        I agree you should always cross check one against the other. Both returns results that are way out of whack sometimes. Google's results on some keywords are much closer now with the new tool (IMO) but it now doesn't differentiate between singular and plural unless you manually add both versions. You still need to keep in mind that it's for their Adwords advertisers so the Adwords search and content numbers are probably added and skews your organic SEO research results.
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        • Profile picture of the author JohnMcCabe
          In addition to these improvements, we've also changed how we calculate Global Monthly Searches and Local Monthly Searches. Statistics in these columns are now based on Google.com search traffic only. Previously, they also included traffic from search partners. We've updated these statistics based on advertiser feedback, and hope you find them more helpful for keyword selection.
          If you're aiming for Google search position and using the KW tool to judge demand, this is a good thing. It means the available searches on Google.com are more accurate.

          As I understand it, search and content network have been separate for some time, while Google search and search partners (AOL, Ask, Yahoo) were lumped together.

          This would help explain why some people saw things like 24,000 searches and only a handful of clicks from a high position. The actual number of searches via Google itself was far smaller than the composite number, most likely.
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          • Profile picture of the author Jacob Martus
            Originally Posted by JohnMcCabe View Post

            If you're aiming for Google search position and using the KW tool to judge demand, this is a good thing. It means the available searches on Google.com are more accurate.

            As I understand it, search and content network have been separate for some time, while Google search and search partners (AOL, Ask, Yahoo) were lumped together.

            This would help explain why some people saw things like 24,000 searches and only a handful of clicks from a high position. The actual number of searches via Google itself was far smaller than the composite number, most likely.
            It is weird though no matter how you look at it. If the tool was showing much higher numbers because of search partners like AOL, that would mean that AOL and Google's other search partners were responsible for a much larger number of searches than Google themselves.
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            • Profile picture of the author L41db4ck
              Originally Posted by Jacob Martus View Post

              It is weird though no matter how you look at it. If the tool was showing much higher numbers because of search partners like AOL, that would mean that AOL and Google's other search partners were responsible for a much larger number of searches than Google themselves.
              But the searches are still through Google. Alright, I think you're saying that we're optimizing just for Google and not for the others who have a much larger number of searches? But that's combined. Google is the largest, no?
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              • Profile picture of the author Jacob Martus
                Originally Posted by L41db4ck View Post

                But the searches are still through Google. Alright, I think you're saying that we're optimizing just for Google and not for the others who have a much larger number of searches? But that's combined. Google is the largest, no?
                Right. We are optimizing for Google, because it powers AOL, netscape, etc.

                But these new keyword #s being much lower than they used to be would mean that a higher number of searches were done at AOL.com or Netscape than at Google themselves.

                It doesn't make much sense. For several keywords, the search volumes went down by 90%. So according to this release saying that it is because search partners are no longer calculated into that, that would mean that for some search terms, 90% of the searches were coming from AOL and other search partners.
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  • Profile picture of the author oneplusone
    Thanks dude, will check it out.

    I believe Market Samurai was using the old version, but they surely must have switched now if it is no longer available, I'll have to check it all out tonight.
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  • Profile picture of the author cyphix
    Does anyone else find that lately it seems to run slower? Dunno if it has anything to do with it, but ever since I noticed they started "bolding" your search terms in the results it has been running slower.
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    • Profile picture of the author WyattTenG
      Originally Posted by cyphix View Post

      Does anyone else find that lately it seems to run slower? Dunno if it has anything to do with it, but ever since I noticed they started "bolding" your search terms in the results it has been running slower.
      Yeah, sometimes. It might be due to the usage of the keyword tools combined now ( the previous interface )? Maybe?

      I think it would be fine.
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  • Profile picture of the author jeffdonk
    Is it still possible to see the avg cpc?
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  • Profile picture of the author Sue McDonald
    Thanks for the information. We all want to please Google and all the other search engines to increase our ranking.
    I use Market Samurai also and it will interesting to do a comparison. I love the features that are available in Market Samurai.
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  • Profile picture of the author erazer
    It's going to be a pain to develop new rules of thumb for what makes a good keyword to go after. Is 200 the new 1000? Or is it 350? Just going over my niches is giving me a headache. The numbers are all different and nothing makes sense, least of all their explanation that this is "google only".

    It's really surprising that Google is pushing this tool even though the user experience has been universally terrible for months if one goes by the forum posts everwhere. And it's so unlike them to make something clunky, slow, complicated and awkward to use and then hawk it as "new and improved". What are they up to?
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  • Profile picture of the author TheAdsenseGuy
    Based on going through all my sites I can tell that the new Google keyword tool is correct. The old data was very inaccurate.

    I've had a lot of websites get to the top of page 1 of Google and get no traffic. Despite the fact that the old Google keyword tool said the keyword got 5000 exact match searches. Then I check today and the new Google keyword tool says it gets 590 exact match searches. This would explain why I don't get any traffic.

    But hey, thanks Google for letting me go through all the trouble of building websites based on your faulty keyword research. FYouuuuuuu! Google
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    • Profile picture of the author Dellco
      I can say with certainty that the NEW Google keyword tool is still very off base.

      This is based on data from sites I owned and ranking near the very top, for years, with very stable traffic. Looking at the keyword tool for the main keywords, simply shows how inflated the new keyword tool is.

      A good practice is to lower whatever estimate it gives by 50-80%.

      It might seem silly, but some Google engineers may be getting kicks out of winding up all you internet marketers....
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      • Profile picture of the author sunseven
        Originally Posted by Dellco View Post

        I can say with certainty that the NEW Google keyword tool is still very off base.

        This is based on data from sites I owned and ranking near the very top, for years, with very stable traffic. Looking at the keyword tool for the main keywords, simply shows how inflated the new keyword tool is.

        A good practice is to lower whatever estimate it gives by 50-80%.

        It might seem silly, but some Google engineers may be getting kicks out of winding up all you internet marketers....
        That's a really point Dellco and I tend to believe the same about Goog playing with everybody's minds. I think a really good approach to experiment with is targeting the highest terms you see in the suggested search. I would tend to believe these terms are based on real search popularity and not Google's tainted methodology to boost their PPC revenues.
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