CONFUSED: How to use Prosper202 when no accurate click costs?

3 replies
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I'm really stuck on how best to use Prosper202 for affiliate marketing. I have it setup and it's tracking clicks well. I update sub ids manually with actual revenue reports so the earnings side of the Profit/Loss equation is fine.

The click costs, however, are all set to the maximum per campaign. The actual click costs can be significantly lower so I'm left wondering, is Prosper202 is suitable for basic tracking at all??

How are you experts using Prosper202/Tracking202?

Do you:
A) Set the maximum click per campaign and adjust later on. But what happens where click costs vary drastically within a campaign?

B) Setup ad copies within p202 to act as ad groups, with each ad group having similar CPC keywords?

C) None of the above - in which case please advise!

I'm a coder and took a look under the hood. The database is well laid out and it wouldn't be too hard to hack a mod to import daily keyword click costs from the big 3(adword, adcenter, ysm). I'd be tempted to do this..

But before I do, I'd really like to hear how others are using Prosper202 with regards to click costs.
#accurate #click #confused #costs #prosper202
  • Profile picture of the author Stangracer
    Hey Zac,

    Basically you input your average click costs (guestimate) and then update your average later as it changes... It works on averages. Not perfect, but good enough to make marketing decisions.

    A hack would be great... Maybe you can add a hack that will import ads and ad groups too.

    The cool part is there are only 2 now with Yahoo and Bing combining...

    If you decide to do that and want to help out the rest of the community, please let me know. I'd be happy to post it on my blog and do a training video on it.

    Help you spread the word if you want to share...

    Thanks,

    Derek
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    • Profile picture of the author zaclondon
      Originally Posted by Stangracer View Post

      Basically you input your average click costs (guestimate) and then update your average later as it changes... It works on averages. Not perfect, but good enough to make marketing decisions.
      I figured as much. To my engineering mind it seemed too imperfect, but that's something I need to work on - to be more comfortable with 'imperfect' data.

      I'll probably work on a few hacks as I use Prosper202 more. Will keep yourself and everyone here updated.

      Tracking202 is a great concept but I've yet to get it working 100% but at the end of the day who can complain being that it's free.
      Free is all well and good if it does the job. Prosper202 having the reputation it has, my issue is probably learning to work with it.
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  • Profile picture of the author sunseven
    Tracking202 is a great concept but I've yet to get it working 100% but at the end of the day who can complain being that it's free.
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