Adwords keyword tool - what happened?
- SEO |
Upon using the new KW tool properly for the first time, I noticed something strange... the global monthly search estimates using the new tool for "exact match" on keyword phrases is significantly lower than before. For example, in the old keyword tool, [diamond] got 823,000 "exact match" searches per month; in the new tool it says 135,000. This phenomenon seems widespread and not just confined to a few keywords - and the words I am examining are not particularly "trending" terms.
Any ideas on why this might be? How can their search traffic estimates be so widely different? I can hardly imagine that google gets 1/5 of the traffic it did a year ago. I've tried mucking around with the "advanced options" parameters to see if I can get the data to resemble what went before, but no joy. Am I missing something?
Rgds, our password-named poster
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