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Will varying anchor text hurt your rankings?

by joshgreen
13 replies
  • SEO
    • |
Hi warriors,
I have never varied my anchor text because I just concentrate on one keyword.Now the problem is I want to rank for two keywords,which of course means that I will have to get two different anchor texts.So will this hurt my rankings?Terry Kyle said that to get the best result we should concentrate on just one anchor text,what do you think?

As an example,lets say there are two keywords like "make money online" and "earn money online".If you wanted to rank for both these keywords would you create two separate websites or just a single website concentrating on both these keywords?
#anchor #hurt #rankings #text #varying
  • Profile picture of the author chriswight
    Google's LSI should get you ranking for keywords that are that similar. If you're going to vary your anchor text, make sure you're doing it with a different page on the same site. So that each anchor points to a separate page optimized for that term.
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    • Profile picture of the author TheRetiredBuilder
      Originally Posted by chriswight View Post

      Google's LSI should get you ranking for keywords that are that similar. If you're going to vary your anchor text, make sure you're doing it with a different page on the same site. So that each anchor points to a separate page optimized for that term.
      Horse Mess

      The home page or any page for that matter of a website can be optimized for more than one search term with multiple different anchor test combinations pointing at it

      here's an example

      888.com

      number one on google.co.uk for the following competetive search terms

      online poker
      online casino
      online blackjack

      So long as a page is relevant and has the link quality it can rank
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  • Profile picture of the author Steven Siemens
    If you vary the anchor text in your links, It will look more natural to the search engines and improve your rankings. You can optimize your page to support multiple search terms.
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  • Profile picture of the author D Baker
    Varying your anchor text will not hurt your site ranking in any way. It can only improve your rankings for new keywords you will be focusing on.

    What Terry Kyle meant is that always focus on one anchor text for any specific keyword you want to rank for. If you want to rank for new keywords, than simply use the appropriate anchor text for the new keyword.

    However... Don't forget to keep building links to your first keyword if you want to keep your rankings.
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  • Profile picture of the author jhonsean
    Agreed with you guys, the text surrounding the keyword must be related to be more on competing in the market, i think you should create two different websites to link on with your two keywords with relevancy.
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  • Profile picture of the author Craig McPherson
    A highly respected Internet Marketer that makes over 5K a month with Adsense alone highly suggested to me a few years ago to vary your anchor text.

    He said to have
    60% of backlinks with your keyword ( blue widgets for sale)
    30% of them a variation of this (widgets for sale)
    10% uses the URL (www.bluewidgetsforsale.com)
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  • Profile picture of the author thebitbotdotcom
    IMO, varying your anchor text will help, especially if they are synonyms.
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  • Profile picture of the author Phasm
    Are you referring to your inbound links?

    If so, you SHOULD be varying your anchor text. If you're building every single link with the same anchor text it looks much, much less natural. You should build your links to relevant pages for multiple keywords (both home page and deep links) and also be sure to throw in some links with your websites URL as anchor text as opposed to a keyword to keep it looking natural.
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  • Profile picture of the author chriswight
    Perhaps a little clarification is needed for my reply.

    I'm assuming this person isn't an established company doing a lot of business on the web. He's probably launching a very small site or building links for someone else's very small site. In such a case, focusing your link building efforts on the primary keyword for a given page will give you more bang for your buck.

    On a massive scale, yes, varying your anchor text looks more natural and will help you rank for other terms as well. The odds that this person is building links on that scale, for himself or others, is low. In both cases this is a long term strategy. To get a new site ranking, focus on one term per page to start and then add more over time. If you're doing a short engagement for a client, focus on one term per page to give a greater boost to a single, more valuable term so that you have a clear, measured impact on their business.

    We need to walk before we can run, folks.
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  • Profile picture of the author IwebSeo
    Banned
    If you keywords are related to one theme just like you say "make money online' and 'earn money online' they both keyword are related to one theme and meaning also same.
    so you don't need to create 2 website one website each keyword just target your both keywords in your one website and upload quality content and try to do good SEO works so definitely you get ranking soon for your website for these both keywords.
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  • Profile picture of the author wiseseoservice
    very good explanation chriswight on anchor text. Sometimes anchor text can be confusing but your explanation puts it in perspective.
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  • Profile picture of the author Roberto L
    I heard that we should use different keywords in different anchor text to improve more pages, not only just working for the keywords for homepage or so... something like 'make money online' and 'make money at home',,, etc. I guess so.
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