Rubbish Content = Adsense Success?

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(I AM NOT USING THIS TACTIC!! Just so you know, this is a genuine query about rubbish Vs great content in terms of AdSense success!)

The key would be to not be soooo rubbish as to be deemed misleading by Google?

AGREED!

I would want to be behind the 'Medical News Today' site!

However, which is making more AdSense money? Probably 'George Foreman 360 Grill'. That's the rub.

From a visitor point of view, however, I am more likely to click on the ads on the George Foreman grill site. I'm not saying that crap content is good. However, the grill site is better from an AdSense revenue perspective in the following ways:

First off, the color scheme of the site. The medical news site is predominantly blue. It actually requires effort on my part to find the advertisements since they blend in with the page structure. The ad text is hard to read. The George Foreman grill site, on the other hand, is predominantly dark green which contrasts nicely with the blue making the ads more prominent.

Secondly, the George Foreman grill site is focused on a specific topic - grills. Thus, the ads that I see are for sites that sell... grills. The ads are more specific to what I, as a visitor to the site, am looking for. They are more context relevant. The medical news site, on the other hand, shows me ads for things such as thyroid medicines and (for some odd reason) antique military swords.

Third, ad placement. This is coupled with the site color scheme that I mentioned previously. On the George Foreman grill site, the ads are placed in their own area separate from the rest of the content. They instantly attract attention. On the medical news site the advertisements are lost amid tons of content and site links.

Finally (and perhaps most important) is the commercial intent of the visitors coming to the site. People searching for the latest medical news are looking for just that - medical news. They may be researching a specific disease or medical condition. They might be writing a research paper. They may be simply browsing around. I would expect that very few visitors to the medical news site have any intent to purchase anything. The grill site, on the other hand, is more specific. Anyone visiting the site is probably already considering buying the grill. The reason they would be looking up sites about the George Foreman grill is because they're considering buying one. So when they visit a site talking about the George Foreman grill and see ads for sites selling the grill they would be tempted to click the links and check the prices that these sites offer.

Anyway that's just my two cents. Mind you, I'm not saying that the content should be crap. In the case of the George Foreman grill I would think that the CTR would increase if, instead, the site was written with the intent to secretly promote the grill. When I say "secretly" I mean writing content in the form of a review or a report and not blatant sales copy.

Ok, some valid points were made in this thread, but this is getting out of hand I will only take you for your word if you can provide empirical evidence to what you are claiming, unless your presupposing conjecture in that statement?

Do you have x number of sites that are a combination of the minisite/authority design and thus can lend some credibility to your statement?

At the end of the day it's all about traffic. Typically your authority sites should be in the LARGE amount of traffic per day when compared to your minisites. I've got an authority site right now, where today i've had over 30k impressions. It's an authority site that's been built out and is searched a BUNCH of times. Oh, and there's GREAT content on there as well. My adsense earning for today? FAN-F'ING-TASTIC

Ooookay, and the toaster?

I don't think Crew Chief is a Premium Publisher. You need 7 million impressions a month at the very least and it is Google that invites you in the first place. I seriously doubt Google would approach people whose portfolio is largely made up of a ton of low quality sites, even if they are making money for Google.

Most Premium Publishers are companies too, and many have big Adwords budgets (it's a closer relationship, I figure).

As for rubbish content, it may get higher CTR, but it may also get a higher chance of poor conversions. Take for example, a 3 page rubbish site plastered with Adsense to make it look like links. I'd be willing to guess that there will be some visitors who will accidentally click some ads but not be really interested in those ads in the first place. That would equal to low conversions in some cases. Of course, this also happens with high quality sites all the time, but the chances of this happening could be more frequent for some low quality sites.

Now if that happens too many times, you could get smartpriced at best, or banned at worst. That is when you could get the "significant risk to advertisers" email. I'm very sure your "conversion score" matters a lot, even if Google never tells you anything about it. It's along the same line with CPA companies like CJ; make sales or you get the boot....

At any rate, having a site with great content makes it much easier to get links for, be it directories, having your blog comments approved, or getting natural links from others. Plus, you sleep easier at night.

Yep, that's why they are called "visitors". If they stayed forever, we'd call them "in laws" or "unwanted house guests".

When I put together a site for Adsense, I think about making good content, but just kind of making it overwhelming. So it's still well written and will rank well, but it's a little too much for a user to ingest, so they click away, still satisfied.
At least that's what I hallucinate that I am doing. Seems to be working.

A few earlier posts have pointed out that you run the risk of being banned by Google if they catch you out deliberately setting your site up with rubbish content in order to inspire visitors to click away from you via your AdSense.

But there are sooooo many crappy sites - not all of them are being deliberately inadequate - so how on earth would Google be able to tell the difference between the contrived and the just plain inept?

Many of you are missing the entire point of why you should concentrate on producing the best content you can that is targeted to the people in the niche you are in.

It isn't the case that Google can automatically spot the difference between good and bad quality so let's dispel that myth straight away.

In fact, rather than think of it as quality content, let's say it is the difference between valuable and invaluable content or in other words, content that invokes an emotional response in your reader or not.

Why is valuable content better for Adsense? Simply because of the viral nature that this sort of content can have in the niche you are in. As we all know, we pass links all the time via social networking sites. We also constantly recommend web pages as "worth a read" all the time as well. Just take a browse through a few threads here at Warrior and you can see my point. It is basic common sense and takes a hell of a lot of the grunt work out of site promotion when it can potentially promote itself.. naturally.

It's a win.. win.. Google love this sort of link building, people love the content, you get higher rankings for your pages as a result and higher rankings = higher Adsense income. That is why in a nutshell that "valuable" content is far better than "invaluable" content for not only Adsense sites, but all sites.