Yesterday I went to a Search Engine Optimization seminar in Amsterdam and want to quickly tell you what's going on.
The guys who gave this seminar were trained by Google Experts so they know of the latest trends / techniques.
-Content is getting more and more important.
-Backlinks are getting less important
I'm not saying that backlinks aren't important, but what I'm trying to say is that with each Google Update , backlinks were getting more and more important. This growing line has stopped now, and it seems that Google is awarding more points to unique content.
Since content is getting more and more important it's useless (I believe it always was) to build tons of non-relevant backlinks.
It probably can't harm you, but it's not effective either.
I've you're deciding on purchasing backlinks, then you're better of spending that money on buying quality content.
And build quality backlinks to that content
Further, outside links do matter!
If you don't link your website to an external link, Google thinks that you find your self very important, which in most cases isn't true.
It's googles work to present the searcher with the best information there is. So linking to an wikipedia article or something like that can be useful.
Q: My website doesn't do very well in Google
A: Is there enough unique content?
Q: How do I know my content is unique
A: Go to Copyscape Plagiarism Checker - Duplicate Content Detection Software and find that out for your self
Q: How do I find quality backlinks
A: Go to Site Explorer - Yahoo! Site Explorer , type in the URL of your competitor and click on the button: Inlinks
Q: I have almost the same backlinks as my competitor but he's ranking number 1 and I'm number 18
A: This could be of various reasons, but again, check your content!
I hope some of this was useful to anybody,