Can you do PPC straight to a sales page?

14 years ago

Google doesn't really like this. You can, but you would have to buy a domain to redirect the affiliate link, if it is an affiliate link. You can *technically* do it with Facebook, but are you sure you really want to? In my own limited Facebook PPC experience, Facebook traffic requires a good bit of preselling. It would likely be more cost effective to send the traffic to a squeeze page so you could capture email addresses, or send them to your Facebook Fan Page to collect the opt in that way. You can even create a "squeeze" form on your Fan Page.

If you're going to pay for traffic, you want to get the most for your money. If you send people straight to a sales page (especially if it isn't yours!) then you completely lose them if they close the page. Get them to "like" your fan page, or sign up for your list, and you can sell to them over and over again, thereby making your advertising budget go much further.

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MichaelParsons

14 years ago

If you own the sales pages YES, if you link as an affiliate to someone else's, then NO.

At least not on Google.

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A Bary

14 years ago

Originally Posted by bigballin6161

Can you PPC straight to a sales page with both Google and Facebook?

As said, you can only link to your OWN pages, your cost will vary according to the quality of the pages.

No affiliate links are allowed.

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Matt MacPherson

14 years ago

With Google even if you own the product you very well may get slapped. They do not like long form sales letters any more.

Cheers,
Matt

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j2011

14 years ago

What do Google like?

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kindsvater

14 years ago

The answers above are truly bizarre and incorrect.

Can you send PPC traffic in Google et al straight to a sales page? Even a merchant's page if you are an affiliate?

Yes. Of course you can.

I do it every day.

Go ahead and try it yourself.

Now there is a different question on whether you "should" do this because you can maximize your income by sending traffic first to your own page ... but that is a different question.

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tryinhere

14 years ago

Originally Posted by kindsvater

The answers above are truly bizarre and incorrect.

Can you send PPC traffic in Google et al straight to a sales page? Even a merchant's page if you are an affiliate?

Yes. Of course you can.

I do it every day.

Go ahead and try it yourself.

Now there is a different question on whether you "should" do this because you can maximize your income by sending traffic first to your own page ... but that is a different question.

Agree you can direct link in to any page that is not a problem, and yes there is the further question should you / extra income, but also just as important is although you can is it safe to do so and by that does the site your linking to meet googles terms ?

it is also important to check this as it's no good saying yes you can direct link which is true but you can not direct link to all sites because they do not meet terms.

the best answer is to send G a link and ask if the site meets advertising terms before listing it for G ads to be safe / if you are unsure, even then as an affiliate you need to make sure the vendor does not change out the page after wards as this may also lead to account suspension.

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Matt MacPherson

14 years ago

Originally Posted by kindsvater

The answers above are truly bizarre and incorrect.

Can you send PPC traffic in Google et al straight to a sales page? Even a merchant's page if you are an affiliate?

Yes. Of course you can.

I do it every day.

Go ahead and try it yourself.

Now there is a different question on whether you "should" do this because you can maximize your income by sending traffic first to your own page ... but that is a different question.

Merchants are being slapped left right and center. You're either really lucky or your in a niche they deem "worthy" of PPC traffic. Physical products and services get more Google love than digital information products. They also do not like hype on a sales page, especially in the headline. They consider it "misleading" and thus a violation of Google's TOS.

Cheers,
Matt

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StevenBernard

14 years ago

I think the best option would be to go with an optin page so that you can build your list

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kindsvater 14 years ago

tryinhere / Matt:

I agree there can be a problem direct linking to certain merchants, NOT because there is any problem with direct linking, but because Google has deemed the merchant's website "unworthy". That is why the merchant cannot also not use Adwords to send traffic to their own website.

Generally speaking, we can probably agree that direct linking to a physical product for a well known merchant in Linkshare is less risky than direct linking to a how to make money product in ClickBank.

Ultimately, direct linking is not the issue. Linking to a page that Google considers a quality page is the issue.
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ThomKenton

14 years ago

Google = No
Bing/Yahoo= Yes

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genietoast

14 years ago

Yes, you can.

If the sales page is not an affiliate link but a top level domain (TLD) like www.joebobsite.com, then no problem. You can even do a sub domain like: facebook.com/mycoolness.

But Google doesn't allow direct linking to affiliate links because imagine if 10 affiliates all linked to the same site. It would be ten ads doing the same thing. Don't want to scare off the net surfers.

But there's no guarantee of sales unless the sales page copy is good enough to convince people to buy.

So most experts advise that you send the traffic to an opt-in page where people sign up to your list. It's easier to nurture a relationship and market to visitors who stay with you than to keep hunting for new ones.

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Slam

14 years ago

Google isn't likely to give you a good quality score if you link strait to a sales page.

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lerxtjr

14 years ago

I banned Google 6 months ago and am happy and content to not have to worry about google's little high school whiz kids making decisions whether to shut off my account today or not. I direct link tons of promos on Bing and sit back and collect just like in the olden days.

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Can you do PPC straight to a sales page?

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