Local Search Optimization

8 replies
  • SEO
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Local Search Optimization is abbreviated to LSM. It is also called Local Search Marketing. Both are derivations of SEM. They are considered as far as local small businesses are concerned. The local search optimized business focuses on geo-location related search terms for high ranking. I believe search engine marketing is more expensive. To the best of my knowledge, people try to reap maximum benefits of SEO first and then switch to SEM. SEO should be given top priority in my opinion. What do you think? Would you like to share your views and experiences with me?
#local #optimization #search
  • Profile picture of the author thesweetspot
    Local Search Marketing is being branded by Google as local search or local places or whatever, so with the mainstream business owner, when you tell them, "I do local search marketing" google comes to mind and they say, that's great and what can you offer me.

    If you think SEO should be first, who are your targeting, there are internet companies all over the world who know what SEO is and there are none, but if you were to focus on local seo, then I would suggest, local search marketing for the sake of not overwhelming and over educating the business owner, with all the stuff about what seo is, like title tags. I did this with a local business owner and he looked at me like I was some internet marketing wizard and wanted to hire me if I would accept 10 dollars an hour. I told one of my seo buddies and he said or should I say, he laughed and told me, don't do it man. you know that seo or sem or local search is not a regular job,,it is a profession like a lawyer or something.

    but yeah, if you just say local search marketing direct at local businesses
    for internet comapnies, say seo for newbie sites with no page rank
    for internet companies who know and understand say, search engine marketing

    I have internet seo firms call me all the time about seo services and how they can do it for me, well after about 9 months of doing it myself, I would rather out source or hire a college kid who likes internet marketing for me and can do it. But hire an seo firm that has some good networks...mm...probably not...I would only go with them if they have paid advertising with reviews that backs up their claimed ROI.
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    • Profile picture of the author mark587905
      SEO should take priority as it is the first step in optimising a site. Anyone not carrying out SEO when setting up a site is missing the whole point of have a website. Yes SEO takes time but the rewards outweigh the time it takes to rank well in the SERP's.
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  • Profile picture of the author ursimrankhanna
    Hi,

    Yeah very important information you provide thx for share with us.
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  • Profile picture of the author testboss
    SEo and local seo got some difference as it consist of zip codes maps Ip based marketing and alot more .
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  • Profile picture of the author Glenn Leader
    You can add localisation metatags that define the
    area where the local business is based, and coupled
    with keyword rich content, you can nail down LSM
    easily.

    HTH

    Glenn

    PS. I've not seen the acronym LSM before, thanks
    PPS. I knew you'd read my PS.
    PPPS. and my PPS :p
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  • Profile picture of the author jesda
    i just got the idea of LSO here. i, of course, found that word somewhere else and found the deep meaning here.
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  • Profile picture of the author jacobycage
    SEO should take main concern as it is the first step in optimising a site. Anyone not carrying out SEO when surroundings up a site is missing the whole point of have a website.
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    • Profile picture of the author stechmendonca5
      Search Engine Optimisation is the first step in optimising a web site. Anyone not holding out SEO while setting up a web site is escaping the whole point of have a website. Yes SEO will takes time to get rewards overbalance of time it takes times to place well in the SERP's.
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