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PPC - Rarely shown due to low quality score

by onorinstorage
6 replies
  • SEO
    • |
Hi

I have recently started a Google Adwords campaign and have a selection of keywords that all relate to the add itself.

Most of the keywords all have a fairly good score apart from the main keyword "mobile shelving" which displays the message "Rarely shown due to low quality score" it has a score of 2/10 and is saying the problem is keyword relevance! This makes no sense as the keyword "mobile shelving" is used in the adword advert and also appears all over the landing page and even in the url!

Any ideas?
#due #low #ppc #quality #rarely #score #shown
  • Profile picture of the author onorinstorage
    It's weird as it says we won't be displayed that much yet when I search we seem to be showing up on nearly every search, is this message just rubbish? I don't get how to increase the ranking?
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  • Profile picture of the author Lucid
    I've now run into this sort of thing twice in the last year with clients. The first was a real head scratcher. The keyword was virtually every paragraph of a relatively long sales page. Google told me to wait until the keywords got some clicks. It appears some sort of re-evaluation is done on keywords (likely groups) getting a higher click rate than the average. It did work although the QS and relevancy would change virtually every day. The QS would reach 10 only to drop back to 3 the next day, back up and down again. The client figured I didn't know what I was doing and said goodbye.

    I now have another one. In this case, he offers three services and they all are on the same landing page. I suggested to put each on its own page and to mention the main keyword more often. My theory is that the keyword has to appear a certain percentage of overall words on the page. Also, the keyword probably has to be in the same order, especially when using phrase and exact. So for "mobile shelving", Adwords is not seeing all the times you say "shelving that is mobile".

    As for your ads showing, the message is "rarely shown" which means it will show some times, just not all the time. If you search yourself and see it, you are taking away impressions from real potential customers. You should not use google.com to see your ads but google.com/adpreview.
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  • Profile picture of the author evanlambda
    Make sure you landing page is keyword dense with the terms you're bidding on. Make sure the content is high quality. SEO for terms that you're bidding on helps QS too, and has the added benefit of improving rankings (imagine that!).
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  • Profile picture of the author crudenbay
    Originally Posted by onorinstorage View Post

    Hi

    I have recently started a Google Adwords campaign and have a selection of keywords that all relate to the add itself.

    Most of the keywords all have a fairly good score apart from the main keyword "mobile shelving" which displays the message "Rarely shown due to low quality score" it has a score of 2/10 and is saying the problem is keyword relevance! This makes no sense as the keyword "mobile shelving" is used in the adword advert and also appears all over the landing page and even in the url!

    Any ideas?
    I've checked out your site and your landing page and it looks fine. But sometimes these nonsensical anomalies do occur.

    QS is (almost) all about click-through-rate and the LP quality plays a minimum role.

    I'd put it in new ad group and bid it high to start with for a few days. Bid it high so it is in the 2-3 slot (but not if this will kill your budget.)

    You need people clicking on the ad (legally of course.)

    If this doesn't do it, send an email to Google then move on to something else on your site.

    After a few days/couple weeks these issues usually sort themselves out but they can drag you down in the process if you aren't careful.

    Cheers,
    Frank
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    • Profile picture of the author tryinhere
      Originally Posted by crudenbay View Post

      QS is (almost) all about click-through-rate and the LP quality plays a minimum role.

      this image shows that q score is also very dependent on set up / this is a new campaign and not even active with the first page coming in at over 100 keys set to q 10 / this alone is not an isolated case and can happen more than not so yes ctr is a factor but maybe not the only big one.

      Back to the op,s question / the first thing is that key broad, phrase or exact ? if broad try and ramp it to phrase by selecting edit on the key and see if that raises the q score / or try exact match if need be

      if these do not budge it then what you think is a match / should match is seen different by the G / this can happen sometimes on often very generic broad type keys / but is rare as mentioned, and yes you may need to add some more keys to you page / and or ad to help bolster it.

      I can also agree on not bogging down on one key but to focus on what does work.
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      • Profile picture of the author paulgl
        If the site in question is the one in your sig, I'd say it is iffy for adwords.
        Sometimes google will not pin point the problem in the best words.

        The page is "okay," but muddled. I would link to a specific mobile shelving
        product page. onorin.co.uk/products/mobile-shelving/mobile-shelving-system/
        as an example.

        That way, the one that clicks goes right to a product. Not a list of products
        with little or no description. Linking to a specific product is always better IMHO
        than a link to a bunch. Plus, there are links off that page readily available to
        the visitor.

        You at the moment are making a visitor click like this:
        Click on ad, click on product, click on enquire. That's 3 clicks.
        And the person cannot even order it! They must phone or email!
        Not an adwords-friendly way to go.

        Paul
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