Backlink Quality?

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Is there much of a difference in the effectivness of backlinks as they relate to your site? For example, if I do a site for antique brittish cars, is a backlink from an antique related site or car related site more powerful than a backlink from cooking site, given the same page rank?
If I hire someone to develop backlinks for me, what should I beware of, or insist on?
#search engine optimization #backlink #quality
  • Banned
    Yes, undoubtedly; far more powerful.

    The main thing is to have independent, unincentivized recommendations from independent, unincentivized people who appear trustworthy and reliable. Oh yes ... they should be genuinely independent and unincentivized, too - did I say?
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    • Related links are better... Related links with real link popularity are best...

      What separates the men from the boys in the link building game is the link popularity that they can push into a linking page...

    • You said...I listened
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    • I'd like to see evidence for this. I keep seeing the relevancy line being repeated, but never any hard-nosed evidence.

      Link relevance does indeed matter, but it's the relevance of the anchor text, not the website, that matters.

      What niche is CNN in? The "news" niche? They have absolutely zero relevancy to many of their outbound links, but those links are insanely powerful.

      I think more accurately, your links should appear to come from independent and unincentivized sources. Big difference there. In many--even most--cases, those sources will be independent and unincentivized. But in many other cases, they will just appear to be so, and they carry just as much weight.
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    • No, they aren't.

      Google doesn't really even know or have a well enough programmed algorithm to determine a site's relevance in relation to OBL's in the first place.

      And even if they did, why would it matter? A site itself is not necessarily related to the backlink. Sites go off topic all the time. Why should Google care?

      If links like this really were that much different, it would require that webmasters would acquire them, which would mean they'd run out of relevant sites in no time at all and be forced to leverage other means of generating backlinks, which leaves most everything else we do in SEO.

      What really matters is the relevance of the content surrounding your link.

      Google understands sites talk about thousands of different topics. There are cooking websites that link to antique car sites.

      IT'S STILL A VOTE OF CONFIDENCE WHETHER THE SITE IS RELEVANT OR NOT!

      Look more at the relevance of your surrounding text. Google has to look at whatever is closest to your link with the greatest weight in order to determine the most accurate method of counting its value.

      So, an article about antique cars with a contextual backlink to your site is pretty much as powerful on a site about antique cars as it is on a site about training your dog not to pee on the carpet. The site itself is further away from your link than the directly surrounding pieces of content are.

      Focus on that instead.
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  • Backlinks from link farms are pretty much useless these days, so make sure they aren't just submitting you to a bunch of those, and charging you for good backlinks. You also want to avoid too many link exchanges where you are swapping links.
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  • Yes, Indeed. Its a relevancy that produces informative story where you can find it categorized and specific this is how it generates as quality backlinks an effective way for page ranking.
  • Wow, i am a newbie of backlink and webmaster stuff

    I didn't know that backlink relevancy matters. I thought as long as we comment to a dofollow blogs, i will have quality backlinks.

    Great new stuff to learn!
  • If you compared backlinking manually from relevant sites against a campaign of unrelated profile links, bookmarks, blog comments, etc., the latter will win every time. The importance of relevance is really not that significant and I've never seen any evidence to the contrary.

    The following sites should give you all the information you need to evaluate links (I like people who actually test their theories):

    SEOmoz | All Links are Not Created Equal: 10 Illustrations on Search Engines' Valuation of Links

    Link Building Factors - The Aspects That Really Drive Results

    Notice no mention of relevance in either.
  • Google uses its system of proportional representation to indicate what it sees as the value or quality of a website. The higher the PR, the higher the quality as determined by Google. But only one of the factors Google considers when determining the position of a site in the SERPs. If you can buy backlinks from high PR your site will benefit greatly Google robot will become your best Buddie .
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  • Many people will tell you "Yes", it matters. BUT, I have found that the PageRank of the site that I am linking FROM is just as important. High PageRank passes Huge Link Juice, related or not. Just A Thought!

    Good Luck!
    24kWing
  • Relevancy of the page that matter. If I have a multi-niche blog each page is treated differently and my blog is a collection of multiple pages. Any link from my blog page which says about fruits will benefit a fruit or food items website than a tech site. See how links from ezine valued. I totally agree with dburk
  • Yes off course but you may also have other links not related to your site but having related links grab the visitors attention this helpful to you by making a visitor visiting your site again and again
  • Do signatures links considered high value?
  • But Robert, It is Google who tell us the importance of relevancy. How can we disbelieve Google ?
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  • yea.. you are absolutely correct...
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  • if I hire someone to develop backlinks for me, I'm aways beware of some illegal sites.
  • A backlink from a site related to your niche is more important than a backlink from one that isn't as he search engines are always trying to serve the most related resource, having backlinks from your own niches can only help your cause
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    • We know the back link through the related site is more important but what u say website have 0 back link but PR is 5.
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    Backlink Quality?

    Is there much of a difference in the effectivness of backlinks as they relate to your site? For example, if I do a site for antique brittish cars, is a backlink from an antique related site or car related site more powerful than a backlink from cooking site, given the same page rank? If I hire someone to develop backlinks for me, what should I beware of, or insist on?