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Google keyword tool returning three results for same keyword

by erazer
1 replies
  • SEO
    • |
Tried several keywords and get three different exact monthly results for the same keyword in quotation marks, parenthesis/brackets and without either like so:

hair dryer : 246,000
"hair dryer": 165,000
[hair dryer]: 4,400

Does anyone know what this is? Is Google telling us that there were 165,000 people who entered "hair dryer" with quotation marks in their search box?
#google #keyword #results #returning #tool
  • Profile picture of the author erazer
    OK, got the answer. Boy do we learn something every day

    keyword = Broad match
    "keyword" = Phrase match
    [keyword] = Exact match
    -keyword = Negative match

    Guess the multi-display is one of the new capabilities of the keyword tool-it will give all three results for most keywords that were entered but the others will be displayed according to what we chose to show (broad, exact or phrase).
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