Hi

Your description tag needs to be different on each page, just like each page's content is different. The description tag needs to describe exactly what is on that page.

Sure, you can have the keyword "los angeles plumber" in your home page description, and other pages as well, but you dont want to over do it. Be precise on each page.

Ok maybe I will just keep the main keyword in the description of the homepage only. Than you. For some reason my thanks button isn't appearing!

Google ranks pages, not sites. Google apparently doesn't use the description in its algorithm (though others might) so use it as a call to action for your page. People will read your description before clicking through to the site so make each description count.

Your site name should be naturally mentioned someone on each page just for useability.

Your other pages should be used to attract traffic for secondary keywords. Put the same focus on them as your home page - just for different keywords.

Source:Official Google Webmaster Central Blog: Google does not use the keywords meta tag in web ranking

Yeah, it is much better to believe a random blogger with no inner-knowledge of Google who creates an experiment that breaks all scientific process...and presents the results any way they can to prove their original assumption.

If people think stuffing their description and keyword meta with keywords is worthwhile then go for it.

You are right though, Matt Cutts does work for the Google spam team and he doesn't want the results filled up with rubbish. IF only they had some skilled engineers working for them to implement his spin...

Each page on your site should be focused on and targeting a different keyword phrase. Therefore, each page's title, description, and keywords should be different from all other pages on the site.

And just as an FYI... If you want your home page to rank for "Los Angeles Plumber" then "Los Angeles Plumber|Serving Los angeles for over 30 years" is a bad title. You're better off just using "Los Angeles Plumber" (the phrase you want to rank for). Those other words only serve to reduce the keyword density of Los Angeles Plumber within the title element making it harder for that page to rank for its targeted keyword phrase.

While keyword density at the page level is not all that important, keyword density within important HTML elements that are themselves individual ranking factors (like <title>, <h1>, <h2>s, anchor text, etc.) is VERY important. Keyword.

For example, if I want a page to rank for "apple" then <title>apple</title> has a keyword density of 100% for apple. If I have a title like "Apple: An Apple A Day Keeps The Doctor Away" has a keyword density of about 22%... HUGE difference.

Thanks you.

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You should optimize each page differently for each keyword you are targeting. I wouldn't heavily optimize each subpage for Los Angeles Plumber if they are not each targeting that phrase.

That said, your homepage may receive some more juice for this phrase if you do your interlinking correctly and the subpages are also ranking this term.

These are Google's metas:
Meta tags - Webmaster Tools Help

thanks for sharing such useful information............