On my site, I have different subpages that I try to get to rank for different keywords (products I promote). I build links with product keyword anchor texts to the subpage I'm targeting. My question is, is it important to also drive links with the same keyword rich anchor text to my homepage as well, even though I'm not necessarily trying to get it to rank for that set of keywords? Or does it not matter at all and I should simply drive as many links as possible to that subpage, and ignore the homepage? I already have around 2,000 links to my homepage, so its not like there's nothing there already, they're just not keyword rich links for the product I'm promoting.
SEO - Getting a Subpage to Rank, Links to the Homepage as Well?
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On my site, I have different subpages that I try to get to rank for different keywords (products I promote). I build links with product keyword anchor texts to the subpage I'm targeting.
My question is, is it important to also drive links with the same keyword rich anchor text to my homepage as well, even though I'm not necessarily trying to get it to rank for that set of keywords? Or does it not matter at all and I should simply drive as many links as possible to that subpage, and ignore the homepage? I already have around 2,000 links to my homepage, so its not like there's nothing there already, they're just not keyword rich links for the product I'm promoting.
I ask because it seems that Google favors ranking homepages above subpages. Or at least, I can't figure out why dinky little sites' homepages with comparable on page content to my subpage are ranking higher than I am, when they have 200 links to their home page and I have 1200 to my subpage.
I want only my subpage to rank because it is the optimized landing page, but I'm wondering if Google gives more authority to sites that have the keywords in links to the homepage, in addition to keyword links to the subpage.
Let me know your thoughts/experience with this. Thanks!
My question is, is it important to also drive links with the same keyword rich anchor text to my homepage as well, even though I'm not necessarily trying to get it to rank for that set of keywords? Or does it not matter at all and I should simply drive as many links as possible to that subpage, and ignore the homepage? I already have around 2,000 links to my homepage, so its not like there's nothing there already, they're just not keyword rich links for the product I'm promoting.
I ask because it seems that Google favors ranking homepages above subpages. Or at least, I can't figure out why dinky little sites' homepages with comparable on page content to my subpage are ranking higher than I am, when they have 200 links to their home page and I have 1200 to my subpage.
I want only my subpage to rank because it is the optimized landing page, but I'm wondering if Google gives more authority to sites that have the keywords in links to the homepage, in addition to keyword links to the subpage.
Let me know your thoughts/experience with this. Thanks!
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