Improving Landing Page Quality for a Sales Letter Page

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Is it possible to improve the LP quality of a traditional Sales Letter page without ditching the sales letter format? I think the G's human reviewers see sales letter pages as "spammy." I've added an informational video, I don't require readers to give me their email address to visit my page (although I do have a newsletter signup box). Any suggestions for raising my LP quality score, in terms of user experience on a sales letter page, would be appreciated.

NOTE: I'm not talking about relevancy here as G's notes indicate my relevancy is strong. I'm talking more about user experience.
#search engine optimization #improving #landing #letter #page #quality #sales
  • We have to use what the visitor is looking for, so that we can improve the quality.

  • Are you using your sales page as your landing page?
    • [1] reply
    • Yes, the LP is the sales page. One thing that confuses me all my competitors for my terms are also pointing to sales pages and according to my keyword software, their rates are what I used to pay.
  • Have you tried adding an articles list at the bottom of the page?
    • [1] reply
    • Currently I have a link to the blog, which has lots of articles. Have you found that technique to work?

      I've gotten very kryptic, generic answers from Google as to why the LP quality is deemed so low. I really think their human reviewers feel a sales page = spam.

      I understand not everyone wants to see a sales page. But...

      a) why isn't this an issue for my competition
      b) some people type in "MyProductName ebook" (a very unique name) and are LOOKING for my product, and AdWords won't let me market to them.
      • [1] reply
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    Improving Landing Page Quality for a Sales Letter Page

    Is it possible to improve the LP quality of a traditional Sales Letter page without ditching the sales letter format? I think the G's human reviewers see sales letter pages as "spammy." I've added an informational video, I don't require readers to give me their email address to visit my page (although I do have a newsletter signup box). Any suggestions for raising my LP quality score, in terms of user experience on a sales letter page, would be appreciated. NOTE: I'm not talking about relevancy here as G's notes indicate my relevancy is strong. I'm talking more about user experience.