CPC From Google Much Lower Than CPC Cost To Advertiser
- SEO |
I had a site (stopped it now) that had crazy estimated CPC figures per keyword tool. Now obviously I'm not expecting anywhere near that figure but I would have thought I would have got more than keywords that had estimated CPC of 1/20th of first batch.
Had a quick look at Google explanation and it basically states that it decides how likely the "clicker" is to go on and buy and decides on the share from that. There was other stuff mentioned too but this was the general gist of it.
Now, does anyone know of any content anywhere or a previous WSO that would detail how to optimize a site for that?
We all hear of searching for low competition high cpc keywords but what use are they if they dont earn what they should if Google dont interpret the clicks as being worthwhile?
Dont know if I came across clear, hopefully I did
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deloriagod -
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