I am testing a PPC campaign and wondered what your advice would be considering what I have done already:

Test 1:

Standard Sales Page (A) -------> Order Form (B) -------> Sales (C)

A = 130 Visits
B = 25 Visits
C= 0 Sales

Test 2:

My Presell Landing Page (A) --------> Order Form (B) -------> Sales (C)

A = 130 Visits
B = 70 Visits
C = 0 Sales

Obviously Test 2 is showing that my presell page is more effective but still no sales.

I am considering 3 things but still unsure as to whether im on the right track...

1) It could be the price, in which case I could try a cheaper product.
2) Test with higher volume of traffic.
3) Try to increase the quality of the traffic (Although this is fairly targeted already as the clickthrough rates are pretty good).


Any advice would be appreciated!

Thanks!