Is online marketing going to die? (a little)
- SEO |
I know it doesn't seem like it right now, but I have this lingering feeling that there is a massive conflict of interest between Internet marketing and cyberculture.
On the social internet, things tend to be mostly free. People don't often copyright too much- personally I release a lot of things under a creative commons license.
I've been working on my master's in marketing and I've [finally] been making good money lately. However I notice that marketers who delve into the realm of the internet try to drag their old-world-concepts with them. Sometimes, all my marketing professor wants to talk about is how to Trademark or Copyright a concept you came up with on the Internet.
I have mixed feelings about all this. SEO is easy money- or at least that's the way it seems to me. There's a lot of folks who do way more creative stuff than me and demand nothing in return.
I'm not too affected by this financially: I do SEO for local businesses. Again- It's easy work and it's easy money. But with the rising trends in cyberculture I can't help but think that online marketers may overstep the line at one point, and the rest of the Internet isn't going to take it.
I thought this clash was initially going to happen between corporatism and the net when the whole net neutrality issue caused a stir a short while ago.
I've met a lot of marketers over the past year who just give me an amused sneer when I bring the issue up. I also notice that these people have a mediocre understanding of how the Internet, and all its facets really tie together.
The point I'm communicating is slightly intangible, so it's difficult to concretely describe my meaning.
I think the internet is going to turn the world of copyright upside down and beat the sense out of it. I think change is coming (slowly right now) and I think most marketers are living in the past.
Do you guys understand what I'm getting at?
Opinions, ideas?
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