13 Crucial On Page SEO Factors (Newbies Pay Attention)

13 years ago

Have you tested your "must appear's" against the negative version of your list?

I just tested your list against one of my #1 search placements for my main website...
About 58,200,000 results in Google, and 16,400,000 in Bing/Yahoo...

This is what I found:

#1 Keyword must appear in the Domain Name - Not There

#2 Keyword Must Appear in the title tag - Yes

#3 Keyword Must Appear in the URL - Not There

#4 Keyword Must Appear in H1, H2 and H3 tags - Not There, in none of them...

#5 Keyword Must Appear in the first sentence - Not There

#6 Keyword Must Appear in the last sentence - Not There

#7 Keyword Must Appear 2% - 4% of the time - Does not apply 5000+ words, one usage of the target 3-word phrase...

#8 At least ONE outbound link to internal page with keyword as anchor text - Not There

#9 At least ONE outbound link to REPUTABLE external page (i.e: Wikipedia) - Yes

#10 Remove Unrelated Outbound Links - Nope, there are a few unrelated outbound links...

#11 Add at least 1 image with ALT text set to Keyword - Not There

#12 Use Bold, Italic and underline of keywords - Yes, of course

#13 Nothing less than 500 words of relevant content - Yes, anyone who knows me knows that I write novels... LOL

You have defined 13 Essential Factors for On-Page SEO...

Of your 13 Essential SEO Factors, only 4 of them were true about my site on a competitive keyword phrase with 58 million competing search results, for which I hold the #1 Ranking in Google and #5 in both Yahoo and Bing... The results are the same regardless of whether I use the singular or plural version of the keyword phrase...

So the real question is: How do you define Essential?

Thanks
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Snow_Predator

13 years ago

perhaps he meant to say 'influential'... ish o_O

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1 reply

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tpw

13 years ago

Originally Posted by Snow_Predator

perhaps he meant to say 'influential'... ish o_O

Good point... LOL

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1 reply

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Simon Royal

13 years ago

Bill,

What can I say???

Except that those 13 may not be essential.....but recommended instead.......

They are all factors- Yes!

But seo and rankings are not always "black and white".

I have seen many sites outrank sites with exact match domains and the same number of links.....

Thanks
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tpw

13 years ago

Originally Posted by Simon Royal

Bill,

What can I say???

Except that those 13 may not be essential.....but recommended instead.......

They are all factors- Yes!

But seo and rankings are not always "black and white".

I have seen many sites outrank sites with exact match domains and the same number of links.....

I would be happy with "recommended"...

I was motivated by the overuse of the word, "essential"... LOL

Thanks

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Bill Platt, Oklahoma USA, PlattPublishing.com
Publish Coloring Books for Profit (WSOTD 7-30-2015)

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Joel_Cowen

13 years ago

Originally Posted by tpw

Have you tested your "must appear's" against the negative version of your list?

I just tested your list against one of my #1 search placements for my main website...
About 58,200,000 results in Google, and 16,400,000 in Bing/Yahoo...

This is what I found:

#1 Keyword must appear in the Domain Name - Not There

#2 Keyword Must Appear in the title tag - Yes

#3 Keyword Must Appear in the URL - Not There

#4 Keyword Must Appear in H1, H2 and H3 tags - Not There, in none of them...

#5 Keyword Must Appear in the first sentence - Not There

#6 Keyword Must Appear in the last sentence - Not There

#7 Keyword Must Appear 2% - 4% of the time - Does not apply 5000+ words, one usage of the target 3-word phrase...

#8 At least ONE outbound link to internal page with keyword as anchor text - Not There

#9 At least ONE outbound link to REPUTABLE external page (i.e: Wikipedia) - Yes

#10 Remove Unrelated Outbound Links - Nope, there are a few unrelated outbound links...

#11 Add at least 1 image with ALT text set to Keyword - Not There

#12 Use Bold, Italic and underline of keywords - Yes, of course

#13 Nothing less than 500 words of relevant content - Yes, anyone who knows me knows that I write novels... LOL

You have defined 13 Essential Factors for On-Page SEO...

Of your 13 Essential SEO Factors, only 4 of them were true about my site on a competitive keyword phrase with 58 million competing search results, for which I hold the #1 Ranking in Google and #5 in both Yahoo and Bing... The results are the same regardless of whether I use the singular or plural version of the keyword phrase...

So the real question is: How do you define Essential?

Does this mean SEO is one big hoax? AAAHHHHH my head is going to expl... SPLAT!

Thanks

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billy_the_sound

13 years ago

Keyword Must Appear in the title tag - yes
Use Bold, Italic and underline of keywords - yes
At least ONE outbound link to internal page with keyword as anchor text - yeahhhhh
Unique high quality content - yeahhhhhh

Thanks

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Wesley Atkins

13 years ago

On page factors account for only about 10% of Google's algorithm.. So, sure while these are recommended, they are certainly not essential and implementing them all won't see your site magically rise too often.

Backlinks are 90% of the equation.

Nice overview though Rob, thanks...

Thanks
2 replies

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cashcow

13 years ago

Originally Posted by Wesley Atkins

On page factors account for only about 10% of Google's algorithm.. So, sure while these are recommended, they are certainly not essential and implementing them all won't see your site magically rise too often.

Backlinks are 90% of the equation.

Nice overview though Rob, thanks...

I agree with you and this has been my experience.

In fact, I was just reading a case study over on another forum where the person had NO onpage optimization ... the keyword was not even on his page... and he (or she) backlinked with a bunch of high PR links (I'm talking PR of the actual link page here) using the intended keyword in the anchor text, and got to #2 in about 6 days.

That being said, it's easy enough to put all those things on your page so I'm not saying don't do it ... I just don't think the on page stuff is as important as what you are doing off page.

Lee

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tpw

13 years ago

Originally Posted by cashcow

In fact, I was just reading a case study over on another forum where the person had NO onpage optimization ... the keyword was not even on his page... and he (or she) backlinked with a bunch of high PR links (I'm talking PR of the actual link page here) using the intended keyword in the anchor text, and got to #2 in about 6 days.

That being said, it's easy enough to put all those things on your page so I'm not saying don't do it ... I just don't think the on page stuff is as important as what you are doing off page.

Prime example of what you described Lee is here:
click here - Google Search

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stodog77

13 years ago

Originally Posted by Wesley Atkins

On page factors account for only about 10% of Google's algorithm.. So, sure while these are recommended, they are certainly not essential and implementing them all won't see your site magically rise too often.

Backlinks are 90% of the equation.

Nice overview though Rob, thanks...

I disagree with you on this one. I believe it is much higher than this. Our data has shown, that sites with good on page optimizations will always outrank sites that are not. I would say this number is more like 20-30%.

Of course there is many tangibles, but in general this is where I would say the numbers sit.

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orvn

13 years ago

Originally Posted by stodog77

I disagree with you on this one. I believe it is much higher than this. Our data has shown, that sites with good on page optimizations will always outrank sites that are not. I would say this number is more like 20-30%.

Of course there is many tangibles, but in general this is where I would say the numbers sit.

I'd say backlinks are definitely over 50% of the equation. I like to think of it as 70% or so.

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askloz

13 years ago

I think you'll find its more closer to 50% if anything.

Rankings can be achieve by having a good site structure with no 3rd party backlinks what so ever. And proper keyword usage, such as proximity phrases, etc. using a link strategy like wikipedia has...

I've already tried it - about 3 years ago for my asset protection site, and still ranks high for a lot of phrases with no backlinks and still to this day makes around $3-5 per day in adsense on a 8 page site.

Originally Posted by stodog77

I disagree with you on this one. I believe it is much higher than this. Our data has shown, that sites with good on page optimizations will always outrank sites that are not. I would say this number is more like 20-30%.

Of course there is many tangibles, but in general this is where I would say the numbers sit.

Thanks

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ryanwaters82

13 years ago

Hi there.

I am working on a website and am a little confused about one thing. I will be using an example to get across my question. I have learnt that It is important to have your main category keyword in the title of the site. ie nissan.com .

I want to rank for various of the types of cars nissan provides and through some keyword research I have found that more people search for "Nissan Qashqai" than for the word "Qashqai " on its own.

So I would want to optimise a page on the site for "Nissan Qashqai" by having the keyword in the title, the first paragraph, the last paragraph and some where in the middle and to make the article about 500 words long.

As far as my url is concerned would I be better of my url being nissan.com/nissanqashqai or would it be better of being nissan.com/qashqai ? Bearing in mind that i will be trying to rank for all the various models of cars for nissan. Would this be a problem as far as keyword density is concerned?

I hope my example makes sense.

Any advice would be strongly appreciated.

Thanks

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usaimarketing

13 years ago

On-page factors really matters a lot for your site ranking and traffic.So your ways and methods to place the right keyword on exact position is very important for your site ranking and make it search engine friendly.

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yanivkalfa

13 years ago

IMO -- get WP. use thesis theme . optimize a little bit. Start massive backlink spammmmm. 4 months 1million links - top google position .. - 3 months later. website get panelized and remove from index :_)

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barley

13 years ago

what a rubbish list. Keyword density has been thrown out of the window a long time ago. Some sites don't even have H1 tags, others no H3 and yet others no tags at all!!

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orvn

13 years ago

Originally Posted by barley

what a rubbish list. Keyword density has been thrown out of the window a long time ago. Some sites don't even have H1 tags, others no H3 and yet others no tags at all!!

I know, right?
There are helpful tips, but these definitely wouldn't be the top 13!

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rkz0121

13 years ago

This list seems a bit 'old school', though there are some things on here that still have some influence. A keyword in the domain for instance does still help but is not always essential if some good seo etc. is done

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askloz

13 years ago

One of the other main important aspects of SEO that no one has mentioned is how well the site is designed, google has already said in videos that if you dont know how to code a site properly, you're gonna get punished for it, they will only rank sites better if you conform to the WC3 standards and have good site structure. Work on that first, the rest will take care of it self.

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tpw

13 years ago

Originally Posted by askloz

One of the other main important aspects of SEO that no one has mentioned is how well the site is designed, google has already said in videos that if you dont know how to code a site properly, you're gonna get punished for it, they will only rank sites better if you conform to the WC3 standards and have good site structure. Work on that first, the rest will take care of it self.

Let me add one more to the list...

The site referenced in the previous post does not pass W3C standards checking without errors...

Google says, but they are not always telling you what you REALLY need to know to rank in their search engine...

A lot of what they tell you is "busy work", so that you can feel like you are making progress, when all you are really doing is keeping your mind busy on other things...

In the military, they will give you "busy work" too... They will tell you to shovel one pile of cow manure from here to there, and once you are finally finished, they will tell you to shovel it back to where it was originally...

It is a good analogy I think...

Originally Posted by askloz

I think you'll find its more closer to 50% if anything.

Rankings can be achieve by having a good site structure with no 3rd party backlinks what so ever. And proper keyword usage, such as proximity phrases, etc. using a link strategy like wikipedia has...

I agree with what you have said here...

What I think it comes down to is that at a certain point in the search results, Google is going to find pages with no inbound links...

In the absence of link popularity, the only thing Google has left is on-site factors...

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Bill Platt, Oklahoma USA, PlattPublishing.com
Publish Coloring Books for Profit (WSOTD 7-30-2015)

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jhonsean

13 years ago

Originally Posted by robs132

Hey Warriors,

These are the 13 most powerful on page factors for ranking your site and getting the edge over your competitors:

Essential 1

Keyword must appear in the Domain Name

Essential Number 2

Keyword Must Appear in the title tag

Essential Number 3

Keyword Must Appear in the URL

Essential 4

Keyword Must Appear in H1, H2 and H3 tags

Essential 5

Keyword Must Appear in the first sentence

Essential 6

Keyword Must Appear in the last sentence

Essential 7

Keyword Must Appear 2% - 4% of the time

Essential 8

At least ONE outbound link to internal page with keyword as anchor text

Essential 9

At least ONE outbound link to REPUTABLE external page (i.e: Wikipedia)

Essential 10

Remove Unrelated Outbound Links

Essential 11

Add at least 1 image with ALT text set to Keyword

Essential 12

Use Bold, Italic and underline of keywords

Essential 13

Nothing less than 500 words of relevant content

Rob

Hi,
I think rob this 13 crucial On Page SEO Factors of yours is the trial and errors that you have been made while implementing SEO in your site.

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13 Crucial On Page SEO Factors (Newbies Pay Attention)

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