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Market Samurai Numbers Wrong? Way Off!

by missmiss
9 replies
  • SEO
    • |
I'm confused. Market Samurai says one thing and Google Adword Keyword Tool says another. Which should I believe?

Exact Search
keyword
Market Samurai: 370 [Phrase to Broad = 7%]
Google Tool: 880/ 700 [Global/ Local]

Phrase Search
keyword
Market Samurai: 672 [Phrase to Broad = 7%]
Google Tool: 1600/ 1600 [Global/ Local]

So which one do I trust? Why are the numbers so different? Does the phrase to broad % really matter?

Help. I don't want to make a mistake and buy the wrong domain name.

How do you interpret MS numbers?

Or do you use google keyword tool for search results and Market Samurai to analyze competition?

thanks
#market #numbers #samurai #wrong
  • Profile picture of the author Sandgrown
    The Google Tool's estimate of search volume is based on the total searches for the particular keyword whereas the MS result is their estimate of the number of people who would visit your site based on a click through rate of 42% if you were #1 in Google.

    e.g.

    Estimate of total searches for keyword - 1600
    Estimate of how many visitors #1 ranking site would receive - 672 (42%)

    Hope that helps!
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    • Profile picture of the author prodigaljoe
      Originally Posted by Sandgrown View Post

      The Google Tool's estimate of search volume is the total searches for the particular keyword whereas the MS result is their estimate of the number of people who would visit your site based on a click through rate of 42% if you were #1 in Google.

      ie Estimate of total searches for keyword - 1600
      Estimate of how many visitors #1 ranking site would receive - 672 (42%)

      Hope that helps!
      No. MS does show searches. It ALSO shows estimated visitors.
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      • Profile picture of the author Sandgrown
        Originally Posted by prodigaljoe View Post

        No. MS does show searches. It ALSO shows estimated visitors.
        Dude - I know it does as I was one of the beta testers for MS but my reply was based on the figures posted by the OP where I was explaining the difference in the figures he was quoting.
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        • Profile picture of the author prodigaljoe
          Originally Posted by Sandgrown View Post

          Dude - I know it does as I was one of the beta testers for MS but my reply was based on the figures posted by the OP where I was explaining the difference in the figures he was quoting.
          That was meant for him. I just wanted to make sure he did not get confused that there are 2 numbers in MS.
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  • Profile picture of the author prodigaljoe
    Market Samurai is about as close as you can get.

    If you will be investing a lot of time into a certain keyword that looks like it has god traffic then you might want to do some testing. Set up an adwords account and bid on the keyword. Make a title that is not relevant so you won't have to pay for many clicks. Run it for a few days to see how many pageviews it gets per day. Make sure you only choose to display your ad on the Google network.
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  • Profile picture of the author oneplusone
    I'm not an expert on MS, but I usually get similar numbers.

    Although I mainly research UK based keywords.

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    'If you hear a voice within you say "you cannot paint," then by all means paint and that voice will be silenced.' Vincent Van Gogh.
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  • Profile picture of the author SantiSantana
    I hope I´m not going offtrack on this one.

    I received a mail yesterday from Market Samurai. Apparently the New Google keyword tool which is in Beta at the moment is now being used by them. Here is an excerpt from the blog: (if this is not allowed I´ll delete it right away).

    How Is The New Google Keyword Tool Data Different?

    If you're wondering how Google's Keyword Data has changed - or why Google's traffic estimates are now lower - it's not because your keywords have changed.
    (In most cases, there are still roughly the same number of people searching for your keywords this month as there were last month.)
    Rather, the change in search volume data is all to do with what searches are included (and not included) in the new traffic estimates.
    The Old Keyword Tool...

    The old Google Keyword Tool included data from the Google Search Network, in addition to traditional Google searches.
    This meant your keyword traffic estimates included searches on Search Network partner sites like:
    • 2nd Tier Search Engines that use Google data - like Ask.com, Lycos.com, Dogpile.com and AOL.com;
    • ISP search engine partnerships - like ComCast.net and VirginMedia.com;
    • Google Properties like Google Blog Search, Google Product Search and Google Maps;
    • And other Google Partner sites like Amazon.com, TripAdvisor.com and About.com.
    The New Keyword Tool...

    Instead of including this data, the new Google Keyword Tool focusses solely on Google searches - Google.com plus regional Google search engines like Google.co.uk, Google.com.au, etc.
    This makes the new data "cleaner" and a lot easier to understand.
    And it also means the new data provides "more conservative" estimates of the amount of traffic you're likely to get from a particular keyword.






    I hope this helps you.
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    No longer a writer for hire. I now help small owner/operator service businesses find opportunities for growth.

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  • Profile picture of the author missmiss
    Ok. Got it. The Total searches is default to not display.

    So does the phrase to make REALLY matter. I know they suggest 15% but does that mean to ignore a 7% keyword.

    thx
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    • Profile picture of the author Boadicea
      Originally Posted by missmiss View Post

      So does the phrase to make REALLY matter. I know they suggest 15% but does that mean to ignore a 7% keyword.
      On the whole I'd ignore a 7% keyword. Because it means that only 7% of the searches for this keyword are actually using the keyword phrase in their searches.

      However, if the number of searchers was something like 10,000 per day, then 7% equates to 700 phrase matched searches per day, which is pretty cool.

      Sometimes I open a new tab, to find all permutations of the keyword phrase. That way you can find out which permutation is most searched, and then do an analysis of that phrase.

      I hope this makes sense
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