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Can someone tell me why this website is ranking so high?

by burton247
14 replies
  • SEO
    • |
Basically a friend of mine would like some work done to his website to increase its ranking on Google. I said I will give it a go instead of him paying someone loads to do it, obviously if I can't do it he will pay someone. Now I think I know the basics of SEO and we're not talking high competition keywords so I think I can have a good stab at it.

I was wondering though how this website is ranking so highly - Cooker Repair Service

For example search cooker repair on google, or cooker repair essex.

I just can't figure it out, any help would be great
#high #ranking #website
  • Profile picture of the author jayuk76
    keywords are in the domain name
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  • Profile picture of the author giseo
    no real inlinks, so probably just the keywords in the domain name. should be able to take it out easily with some link building.
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    • Profile picture of the author JasonValens
      Keyword phrase in domain, only 1370 results for allintitle: cooker repair. They did have about 30 (sort of backlinks) but most of the sites are dead. 12200 phrase match. So, low competition and phrases in domain.
      There are only 5 results allintitle for cooker repair essex
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    • Profile picture of the author burton247
      That's made me happy. I couldn't find any inlinks so I thought it was due to the name and keywords on the page as there are a few packed in there.

      Cheers guys
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  • Profile picture of the author orvn
    Yeah, they're not holding on with much. You can totally wreck them.

    I agree with everyone else: it's because some of the keywords you're searching are hyphenated in the domain name.

    PR = 1
    Dofollow backlinks = 5
    No 301 redirect
    Domain is two years old
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    • Profile picture of the author paulgl
      I don't know what you people are looking at.
      Cooker is a British term. Makes sense a British website is tops.
      Hence, they look for uk extensions.

      Do a search for cooker repair in the States, and ovens, rice, or gas cookers
      come up.

      If your site is in the UK, more power to you.

      If you are going for world wide traffic, nobody is going to care about
      a site doing cooker repairs in the UK. So that point is moot.

      Google even changed my search words in the SERPs to ovens.
      Those clever googlians know we call 'em ovens.

      The whole thing is ridiculous. You won't get shinola unless you are
      a local company doing cooker repairs, or a national chain. That's why
      all local ads came up for me, as well as google maps.

      Paul
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      • Profile picture of the author burton247
        Cheers for the response paul. Just to let you know it is a local UK company. Also, I call it an oven not a cooker but that's hardly relevant
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        • Profile picture of the author paulgl
          Originally Posted by burton247 View Post

          Cheers for the response paul. Just to let you know it is a local UK company. Also, I call it an oven not a cooker but that's hardly relevant
          It's relevant depending on where you are at. And I most assuredly would get a uk
          domain extension, and hosting server in the UK. But I'm sure you are already there!

          Good luck with that! Cheers to you to!

          Hope you come back and show us when you are above it.

          Paul
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          If you were disappointed in your results today, lower your standards tomorrow.

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      • Profile picture of the author orvn
        Originally Posted by paulgl View Post

        I don't know what you people are looking at.
        Cooker is a British term. Makes sense a British website is tops.
        Hence, they look for uk extensions.
        ...
        Paul
        I feel like such an idiot right now lol. I can't believe I overlooked the obvious.
        Lesson learned. Thanks Paul!
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  • Profile picture of the author twentyone
    Yes i agree with all of them that the keyword is in the domain name.
    You can obviously see it.
    But the age of the site is also a big factor here, its hard to compete to someone that's been their for a long time.
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    • Profile picture of the author orvn
      Originally Posted by twentyone View Post

      Yes i agree with all of them that the keyword is in the domain name.
      You can obviously see it.
      But the age of the site is also a big factor here, its hard to compete to someone that's been their for a long time.
      Less than two years is hardly a long time.
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      Orun Bhuiyan[@orvn] [linkedin] See what I've been doing lately by visiting my marketing agency's site. SEOcial specializes in content marketing and integrated optimization. We create conversions for businesses by gracefully connecting the realms of design, development and marketing.
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  • Profile picture of the author yanivkalfa
    Well the domain name is big part of it also the fact its not a competitive niche plays a big part.
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  • Profile picture of the author yukon
    Banned
    [DELETED]
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    • Profile picture of the author burton247
      Cheers again. I'll let you know how it goes a little down the line.
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