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Can Your Rankings Drop if You Change Your Back Link Strategy?

by Chloe Brooks
6 replies
  • SEO
    • |
Hi Guys
I have a site that is ranked well for specific keywords but the home page is displayed on the SERPs for those keywords. I have other subpages where those specific keywords would be more appropriate for.

So if I start linking with those specific keyword anchor text links to those sub pages from other websites instead of the home page, would I risk losing rankings then? What I hear is that if a page is ranked high then if you all of a sudden change to point to another URL, then Google will recognize that new URL and that new URL may have less links pointing to it, so therefore the rankings could drop...What is the best thing to do here?

thanks guys for your help...Truly appreciate your expert advice...
#back #change #drop #link #rankings #strategy
  • Profile picture of the author actionplanbiz
    just start a new backlinking strategy for your sub pages. i wouldnt change the url of the current backlinks taht you have.
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  • Profile picture of the author Weblinkindia
    Banned
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    • Profile picture of the author theentry
      Originally Posted by Weblinkindia View Post

      How often are you adding content
       Search engines like Google give you points on momentum, fresh content, links and change,the only way to stay relevant is by constantly updating your content.
      Nah, I have a few one-page wonders which I've updated a long time ago and they rank well. Of course the keywords aren't those big ones but still..

      I mean if a company has an official site - with address etc, just a profile page then why should they update it every time? And it still will be the most relevant result!
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  • Profile picture of the author Chloe Brooks
    So you guys are 100% sure that linking to those subpages instead from other websites will not results in a ranking loss? I need to ensure that this is real facts because I dont want my keywords to plummet because of the change....
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    • Profile picture of the author Dap
      create new backlinks to subpages
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  • Profile picture of the author Chloe Brooks
    anyone else know about this?
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  • Profile picture of the author Fraggler
    Chloe, Google won't replace the homepage with the subpage until it is seen to be more relevant. If you are already ranking the homepage on the first page of results then 'in theory' the sub-page won't cause the homepage to drop rankings until it overtakes it.

    When it is seen as more relevant then it is highly likely that you'll have a dual (indented) listing on the front page. This can be great for your click through rate.

    Nothing can be guarenteed though - but I would personally go for it.

    One thing you can do is link from the article on your home-page to the sub-page using the relevant anchor text. This is a good way of telling Google that *this* is the page you go to to find out more about 'anchor text'.

    New sites will often have the homepage listed ahead of the more relevant sub-page until the backlinks (relevancy) are taken into account.
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