AdWords help! Dealing with low QS
- SEO |
When I first started the campaign, my QS was generally about 6 or 7 (can't really remember) and I put some relatively low bids in. I got some impressions, but some of my CTRs were on the low side (under 0.1%). I paused the really poor performing KWs and ads to try to increase the CTR.
But by the next day, I got the dreaded "Below first page bid" message for more than half of my keywords! I checked to see what had changed and noticed my QS dropped to about 3/10. For keywords with no ads appearing, they are telling me I need to pay up like $1.20! So, I suck it up and increase my cost to the suggested bid. Actually, I even increased many of them higher than the suggested bid, basing it on their bid simulator. Fortunately, impressions increased and my CTR did start to go up (ad groups averaged 0.37% for that day) and I got a decent amount of conversions.
Next day, I check on the campaign and what do you know. "Below first page bid." First page price increased again. Same story here (QS still at 3/10), and the following day, the cycle repeated itself. Cost per conversion was getting really high!
About the QS, I'm assuming it's a lot to do with my landing page. Right now it's just a general landing page (my homepage). For reasons I won't get into, I can't do a whole lot to it, nor can I create new landing pages right now. I will probably do this later, but for now I'm stuck with my existing homepage lander.
It kills me that I have a keyword that I got clicks at $0.08, and now they are telling me I need to pay $1.20 (with the price seemingly going up each day)! Today I lowered all of my bids significantly, ignoring Google's remarks. Impressions have definitely gone down drastically, but at least I'm not blowing through my budget. Anyone have any suggestions? Will copying my campaign and creating a "new" one help at all? Are there any other factors that affect QS?
Thanks in advance!
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Lucid -
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BobDolemite -
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Lucid -
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fanatic123 -
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BobDolemite -
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