adwords tool CPC question?

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4
OK
I have been at the make money on time too long
I have made some but lost more

What I have figured out is however that CPA offers are the way to go
I can get these to convert at 10-20%
All I need therefore is traffic

OK I was running a campaign recently that converted at 10-15% and was getting 30€ per action
However I was getting traffic via adwords and it was too expensive

I am looking at other offers and CPC costs
I am using google's kw tool and I seem to have found a few gems
However how accurate is the CPC estimate how close to reality is it
If it helps I am looking at [exact] search results

Thanks
#search engine optimization #adwords #cpc #question #tool
  • In the general sense it could be used as a guide only, as it is always in a state of flux where anyone can come along at anytime and place a bid.

    what you do have control of is your max cpc and is where you would be working to meet target. / just do a check the cpa is good to run on adwords before floating it out.
    • [1] reply
    • ok thanks for that

      on a related subject
      i have found a keyword (pretty damn obvious one for the niche) that has a huge amount of searches (and organic seo results) but has a cpc of less than a euro and only one adwords ad

      Does this mean only one person is bidding on the keyphrase
      • [1] reply
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