SEO experts: Has Google penalized my .co.uk minisite?

15 replies
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In June 2010 my .co.uk minisite, consisting of one page of about 450 words ranked number 3 on Google UK. The domain was an exact match key word.

I expanded the site and its ranking has fallen on Google UK. All I did was increase the first page to about 1,000 words and I added a few more shorter pages.

The front page does not rank for the two key words in the domain name - at least I can find it, but the contact page, which has almost no content can be found on page 13. The site is still in Google and the front page was cashed as recently as 13th Oct 2010.

Anyone with knowledge of SEO know whats going on and if there is anything that can be done to restore the rank?

Thanks
#couk #experts #google #minisite #penalized #seo
  • Profile picture of the author dadamson
    Yes. It's a common activity that new websites often face, the Google Dance.

    Keep building quality links to your homepage with anchor text of the keyword you are ranking for. Do this continuously and as frequent as you can.

    Also, I'd be building an XML Sitemap which tells the search engines that your homepage is the authority page and your contact/about/policy pages are less important. - This will squeeze your SEO juice on your money pages.

    Cheers,
    Dave
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    • Profile picture of the author F1SEO
      I tend to hang fire on link building for a bit, on a new website.

      Give it a few links to get it indexed, and that's it for a bit.

      If it was cached 3 weeks ago - it's not that recent. I reckon it may be dancing, could come back shortly - who knows why it happens but I've seen it before.
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  • Profile picture of the author dhex
    This thread may help you understand what is going on

    http://www.warriorforum.com/adsense-...rps-today.html

    Originally Posted by RSK3000 View Post

    In June 2010 my .co.uk minisite, consisting of one page of about 450 words ranked number 3 on Google UK. The domain was an exact match key word.

    I expanded the site and its ranking has fallen on Google UK. All I did was increase the first page to about 1,000 words and I added a few more shorter pages.

    The front page does not rank for the two key words in the domain name - at least I can find it, but the contact page, which has almost no content can be found on page 13. The site is still in Google and the front page was cashed as recently as 13th Oct 2010.

    Anyone with knowledge of SEO know whats going on and if there is anything that can be done to restore the rank?

    Thanks
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  • Profile picture of the author chinafulldress
    And I met this situation, I don't know how to solve this problem.
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    • Profile picture of the author Defunct
      There could be many reasons, you changed the content, so just leave it for a few weeks and see what happens.

      If you still arn't ranked you might want to do a bit of link building for the keyword.
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  • Profile picture of the author eMarketingStar
    Well the implementation by google of places results into the serps has thrown a major curve ball into the equation. Google is pushing local search hard, and pushing everyone to ppc ...
    Pretty hard to give a great response without seeing the url
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    • Profile picture of the author RSK3000
      Sorry, I should have said this.

      Its a relatively old site. The single page website was on page one for perhaps as long as a year. Then I changed it, in July 2010 and thats when it dropped. Its only got a few backlinks. Its also plain HTML - not Wordpress - don't know if thats relevant.

      Another thing is that I have hundreds of domains and 60 - 70 little sites like that all in the same hosting package. So probably all on the same server/ IP address - is that relevant?

      I've not posted the URL because I dont want to be accused of 'promoting' the site here.
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      • Profile picture of the author F1SEO
        Originally Posted by RSK3000 View Post

        Sorry, I should have said this.

        Its a relatively old site. The single page website was on page one for perhaps as long as a year. Then I changed it, in July 2010 and thats when it dropped. Its only got a few backlinks. Its also plain HTML - not Wordpress - don't know if thats relevant.

        Another thing is that I have hundreds of domains and 60 - 70 little sites like that all in the same hosting package. So probably all on the same server/ IP address - is that relevant?

        I've not posted the URL because I dont want to be accused of 'promoting' the site here.

        The normal culprits for changes in ranking are: <title> change, h1 change, wording changes, and keyword density.

        That's a lot of sites all on one hosting package. If a lot of them are linked up then imo this is not so cool.

        You could spread your sites a bit (that's what we do), we use these guys cPanel Hosting, Domain Name Registration, Virtual and Dedicated Servers - Vidahost Fast UK Web Hosting, and they're brilliant. We've got 7 accounts on seven different servers with them. And I'll be expanding that soon.
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  • Profile picture of the author 32paul52
    Hiya,
    It does look like a google dance, with some of my clients it has lasted around 10 days, but it was at a time that no changes were made to the site.

    I recently tried out some on page software (for wordpress) which made a lot of suggestions for on page design. after the changes were made, the site dropped from 55 to not top 10 pages, I waited around 2 weeks. i reverted the site, in which the ranking cam back up to the same place.

    You might want to look at this as an option
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  • Profile picture of the author paulgl
    Adding more words would certainly effect one page.
    You have now changed the dynamics of it.
    Google is going for relevancy more and more.
    Your site may rank high for words other than "your" chosen keywords.
    I would play around with search terms to see if I can bring it up.
    Look in your stats to see what keywords people found your site
    by. That would be the first place to look as to how the dynamics
    of your site changed.

    But here's the thing. You play around with your site, then assume google
    does not play around with SERPs? If you change, google should change
    their outlook on your site as well.

    And we really don't know what your competition has been up to, or
    many other intangibles.

    Paul
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    • Profile picture of the author RSK3000
      Thanks Paul, I does sound like the Google has taken a disliking to my site because of the changes. So, I dont think google dance or competition is the explanation.

      Paul any suggestions about getting the site to rank properly. i.e. if the domain name was tennisrackets/co/uk (its not) I'm looking to rank for the search tennis rackets.
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      • Profile picture of the author Jacob Martus
        Originally Posted by RSK3000 View Post

        Thanks Paul, I does sound like the Google has taken a disliking to my site because of the changes. So, I dont think google dance or competition is the explanation.

        Paul any suggestions about getting the site to rank properly. i.e. if the domain name was tennisrackets/co/uk (its not) I'm looking to rank for the search tennis rackets.
        Google dance explains it pretty well according to your statements as well. Often times while Google re-assesses your page it will disappear from the SERPS. A good indicator of this is that your contact page is ranking on page 13 while you're homepage is absent. Give it some time and I'm certain that your site will return to where it was or even higher.
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  • Profile picture of the author Rob141
    It's sandboxed but it will come back, disappear, come back a few times before settling.
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    • Profile picture of the author paulgl
      I think the term "disliking" is a little harsh. They have shuffled the
      relevancy, so to speak. Jacob makes a good point, close to what I
      was thinking: The site is there, somewhere, just not in the place you
      think it should be. It's not fatal, and you should look at the
      amount of traffic it gets now as opposed to then. Looking up what
      keywords it is being shown for is job one. Once you have that info,
      you can either SEO it even more for the new ones, or even go
      back to where it was. I struggled on one site with google for months
      before tossing in the towel. I now just go with it, and it's been
      great.

      I can only agree with a google dance in a very small way. I don't think
      they are dancing, but putting you somewhere that you had not
      planned on.

      I may even search for the domain by itself. Google has been known
      to de-index a main page, leaving all others intact.

      Paul
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      If you were disappointed in your results today, lower your standards tomorrow.

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  • Profile picture of the author intmailmc
    What's the cache date of the site? Get more links, more links, more links, more links....
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