Am I crazy to Pursue this Keyword?

13 years ago

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13 years ago

Real searches are done without quotes. Then you know who your real competition is on page one. Only page one really matters.

When searching in quotes you find sites that are targeting that word but then again the person that is targeting that word may not be strong in internet marketing and may not require too much work to rank on page one.

Something to think about.

Originally Posted by Muhammad Hassan

If you do the search on Google using quotes (") then
you get a number of articles in the top ten. This indicates
that it should be easier than you think to rank. But like
anything else it will involve work.

Ranking is not one of my Internet Marketing strengths, so
hopefully others will confirm, or discredit what I have said.

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Matt Ward

13 years ago

I'm a newbie and I probably shouldn't be giving advice, but when you searched that keyword you did a "broad" search instead of "exact" - the exact search shows only 170 searches per month.

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LetsGoViral

13 years ago

If you do the search on Google using quotes (") then you get a number of articles in the top ten. This indicates that it should be easier than you think to rank. But like anything else it will involve work.

But why would you search with quotes? When regular people (potential buyers) are searching, they are not going to use quotes. I don't understand why most online marketers check the market using quotes.

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SEANHAWG

13 years ago

Originally Posted by LetsGoViral

But why would you search with quotes? When regular people (potential buyers) are searching, they are not going to use quotes. I don't understand why most online marketers check the market using quotes.

Thats a good statement, considering I myself didnt even know about the quote thing. I assume that for the most part, only internet marketers will know about that, not potential customers whom I am trying to reach.

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Muhammad Hassan

13 years ago

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reapr

13 years ago

Originally Posted by Muhammad Hassan

It's not about what the customer would search it's about
how Google would rank the site. You are not competing
with the web pages that have used and security and
cameras anywhere on the page. You are competing with
web pages where used security cameras is used as a phrase.

To check for pages where it is used as a phrase you need
to search in quotes.

Google will rank higher web pages where the words are a
phrase.

Real people who search without quotes do not care how a phrase ranks in quotes in Google. All they care about is what a search returns on page one more so above the fold ... usually spots 1-5.

If I based my keyword research based on quotes all the time I would have missed out on some great opportunities. Broad search is key for finding those opportunities.

When researching for keywords you can find some real gems researching without quotes. There may be a page of results based on a popular phrase but none are really specific to the phrase and when check backlinks and anchor text it may even be more evident that the page one results do not have many backlinks or anchor targeted for that phrase. It may even became more clear that the first page results do not offer exactly what people are targeting or has a limited amount of products for that search term and that is where a internet marketer can come in and clean up not only for that phrase but find a bunch of products highly targeted for that phrase.

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FloridaKash 13 years ago

If its a niche you know and think you can build a good site... go for it. It doesn't look that competitive. Besides, there are many other ways to drive traffic to your site in ADDITION to SEO.
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PatriciaJ

13 years ago

Originally Posted by LetsGoViral

But why would you search with quotes? When regular people (potential buyers) are searching, they are not going to use quotes. I don't understand why most online marketers check the market using quotes.

If you search in quotes it's an exact search for "used security cameras" in that order

If you search without quotes it's a broad search and will include variations of the keywords - security used cameras - cameras security used

A broad search without quotes will return a lot more results, an exact search shows you how many indexed pages have your keywords in the order that you have stated and that is your competition

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SEANHAWG

13 years ago

Originally Posted by mattward

I'm a newbie and I probably shouldn't be giving advice, but when you searched that keyword you did a "broad" search instead of "exact" - the exact search shows only 170 searches per month.

I see 1,000,000+ results still

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SEANHAWG

13 years ago

Wow, can you believe that this thread shows up on the first page when you search "Used Security Cameras" I just posted this about 20 minutes ago.

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havplenty 13 years ago

Originally Posted by SEANHAWG

Wow, can you believe that this thread shows up on the first page when you search "Used Security Cameras" I just posted this about 20 minutes ago.

There's your ranking question answered!
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- SEANHAWG 13 years ago
  
  Originally Posted by havplenty
  
  There's your ranking question answered!
  
  I dont deny that its very cool that it shows up on page one when searching
  "used security cameras"
  especially after 20 minutes.
  
  But the fact is people are going to search
  used security cameras
  as opposed to
  "used security cameras"
  
  Will this be a very tough one to fight for?
  
  Thanks
  
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LarryC 13 years ago

Originally Posted by SEANHAWG

Wow, can you believe that this thread shows up on the first page when you search "Used Security Cameras" I just posted this about 20 minutes ago.

So all you have to do is put your product link in your signature and keep this thread going, lol!
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SEANHAWG

13 years ago

Sorry, I forgot to fully read what you wrote, You meant per month.

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SEANHAWG

13 years ago

Awww, I see. I learned something.

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aymen99 13 years ago

for me it is easy to rank for that keyword
depends on your skills in SEO
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SEANHAWG

13 years ago

So here is another question. I have an Adwords account, Can I use:
"Used Security Cameras"
for one of my keywords, will that result in a more relevant click?

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1 reply

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Muhammad Hassan

13 years ago

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SEANHAWG

13 years ago

Originally Posted by Muhammad Hassan

You can use Adwords, but you have to pay money
for every click. As said in this thread it's relatively
easy to get listed in the normal search results.

A listing in the normal search results is free and
will get more clicks.

I know about adwords because I currently have an active account.

We'll have to see how relatively easy it is. I guess for now, I'll have to take your word for it as I have been selling used security cameras for over a year now and my website doesnt any rank anywhere near the top for the keyword: Used Security Cameras

But I just have started to implement some SEO strategies and I am learning. I haven been focusing lately on "on site" techniques and now I am going to start doing some Off-Site techniques.

But even without SEO, I would just figure that after a year or so selling used security cameras that I would rank somewhere near the top given that "used security cameras" is a relatively non-competitive keyword.

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tecHead

13 years ago

Originally Posted by SEANHAWG

So here is another question. I have an Adwords account, Can I use:
"Used Security Cameras"
for one of my keywords, will that result in a more relevant click?

The guys over at SearchEngineLand; (I tend to listen to what they say); explain it like this...

Originally Posted by SearchEngineLand

Smaller advertisers depend more on exact matches than broad matches. Again, this shouldn't be surprising. However, one must keep in mind that as a campaign expands, broad matches will have to be added and there will be a loss of efficiency, just like with any growing business. Bottom line: You can run a low CPC, high CTR campaign on exacts but your ads will only reach a small audience

reference ==> Broad Vs. Exact Match Types: The Hard Data

Good article to read, (more than once), to get a solid grasp on the what's what regarding broad vs. exact KW research.

HTH
PLP

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Sheryl Polomka

13 years ago

with quotes - without quotes - this was one that took me a long time to understand why you would search with quotes when people searching the term don't use quotes (although as an internet marketer I do often now use quotes when I'm searching)

With quotes will give you a correct 'exact' number of competition for websites that are competing for that exact phrase. Without quotes will give you a broad number that includes websites that just has the phrase somewhere in the website but not necessarily competing for it.

So to check your exact competition you search with quotes.

Having said that - I have found one of the best ways to check competition is to search without quotes, then study the top 10 results to see if you can outrank them. Check the number of backlinks etc for the top 10 and if they look like they'd be too hard to compete with then don't do it. If the top 10 look like you could beat them, then go for it!

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halmo

13 years ago

Originally Posted by Sheryl Polomka

Having said that - I have found one of the best ways to check competition is to search without quotes, then study the top 10 results to see if you can outrank them. Check the number of backlinks etc for the top 10 and if they look like they'd be too hard to compete with then don't do it. If the top 10 look like you could beat them, then go for it!

This is a very good advice (the quote above).

Also, have you explored other words to use? The reason: I am not sure most people who want this kind of equipment know exactly what they want, and if they don't know yet what they want, they certainly won't know whether they want a used or a new security camera because they are not familiar with the prices yet.

At one point, I was looking for something like this, but all I knew was that I wanted security surveillance. I didn't know what was available, let alone prices (used vs. new).

It sounds like if you focus on the words used security cameras, you focus on what you want to sell. But is what you want to sell the same as what people in need for this type of equipment want to buy? I am not saying it is or it isn't. I am just raising the question. Maybe it is, in fact, security cameras that they need, but they might not know it yet. You may want to see what related words people search for. Just my two cents.

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SEANHAWG

13 years ago

Originally Posted by halmo

This is a very good advice (the quote above).

Also, have you explored other words to use? The reason: I am not sure most people who want this kind of equipment know exactly what they want, and if they don't know yet what they want, they certainly won't know whether they want a used or a new security camera because they are not familiar with the prices yet.

At one point, I was looking for something like this, but all I knew was that I wanted security surveillance. I didn't know what was available, let alone prices (used vs. new).

It sounds like if you focus on the words used security cameras, you focus on what you want to sell. But is what you want to sell the same as what people in need for this type of equipment want to buy? I am not saying it is or it isn't. I am just raising the question. Maybe it is, in fact, security cameras that they need, but they might not know it yet. You may want to see what related words people search for. Just my two cents.

You make a good point. Yes I do plan on focusing on other keywords, especially the ones that have the most searches such as "home security systems" "Security Cameras" "Surveillance Systems"
But I just wanted to take one step at a time and get my niche keyword down first which is "used security cameras" and once I get some traction on that, I plan to take on the more competitive keywords. I just figured "used security cameras" would be an easy starting point for my first SEO Venture.

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Muhammad Hassan 13 years ago

The information quoted from me in posts #14 and
#17 is WRONG. Do not follow it.

I was getting mistaken between using quotes/exact
match for determining trafffic and competing sites.

Sorry for any confusion I may have caused. Thanks
to all the Warriors who have helped SEANHAWG by
posting correct info.
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Scott Million

13 years ago

Originally Posted by SEANHAWG

Our niche is used surveillance equipment. There are hardly any businesses that do it to the extent that we do so there is no reason that we shouldnt be the top results for our related keywords. This is the first keyword that I want to focus on for our website:

used security cameras

I checked in our Google Adwords account to see how much it gets searched, roughly 2000 times per month which isnt alot. But when I type in "Used Security Cameras" in google, I get 45 million results, Yowsers. The problem is not that there are alot of sellers selling used security cameras. The problem is that the keyword "used security cameras" gets used alot in sentences. For example: "Johnny used security cameras to protect his home"

Is there any chance of me getting on the first page?

Your only competition is always the first 10 results. Whether a keyword has a billion, or 10 results, it doesn't matter. And really, you want to get in the top 3 unless the keyword is totally loaded with traffic.

I'm sure there are free options available, but I'd use a tool like "Web Comp Analyst" (the most basic), "Market Samurai" (next level), or SEO Spyglass (even further above) to find out how many backlinks the top 10 have, where they are (so I can try to get them, too), etc.

I'm sure there are even better tools now, but I usually don't even use most of the data provided with the three I listed.

Also should mention, don't be afraid to go after tough keywords. I've shocked myself a few times after months of nothing in the top 100 and then boom, in the top 5 for very competitive keywords. Time, pressure, and consistency. Adding content regularly can help, too, interlinking pages with anchor text, etc.

Also note, Google's data on searches doesn't mean jack squat, really. I've been in the top 3 for keywords that were supposed to have (in exact phrase search) over 30,000 searches per month and when I got to the 1, 2, or 3 spot it was more like 10 / day, lol. While the opposite has happened on keywords Google says don't have a lot of searches. If you're going to put a lot of time and money into going after keywords that are competitive you might consider doing some PPC advertising first, to see how many impressions you get for the exact phrase, and just the phrase itself in a day.

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Fraggler

13 years ago

As Scott said, you should be focusing on how tough the top 10 results are. The number of returned results is pretty much a useless number used to look impressive in sales copy to those who don't yet know any better.

As for your keyword, "used security cameras", there doesn't appear to be too many people competing for it. Your top competition is ebay which will be tough to beat if you don't have the resource in place for some good off-site promotion but the others in the top 10 are beatable.

There is a MFA site currently ranked at #9 with hardly any backlinks and it isn't chasing the "used security cameras" keyword so there is a starting point.

I personally wouldn't start out with that keyword as the searches are too low to only get a #2 ranking....

There might be a lot of long tails though, I never checked.

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SEANHAWG 13 years ago

Originally Posted by Fraggler

Your top competition is ebay which will be tough to beat if you don't have the resource in place for some good off-site promotion.

I am not too worried about that as most of those eBay listings are ours, heh heh heh. Although I would much rather have a website sale than an eBay sale anyday.

Originally Posted by Fraggler

I personally wouldn't start out with that keyword as the searches are too low to only get a #2 ranking....

Are you saying that it will be a lot of hard work for little payoff?
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- Fraggler 13 years ago
  
  Originally Posted by SEANHAWG
  
  Are you saying that it will be a lot of hard work for little payoff?
  
  You are the only one who can answer that.
  
  How much is a visitor worth to your business? (Conversion rate, eCPM) John tells you how you can test that.
  
  If that keyword is getting 2000 exact searches per month, I would estimate an average daily traffic of about 10 visitors in the #2 spot.
  
  If you can get to #1 then I would estimate 20 to 30 visitors.
  
  If you can get a good conversion rate then it is very much worth pursuing.
  
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intmailmc

13 years ago

Why wouldn't you test the keyword FIRST in PPC to see if it's even worthy of getting a #1 position in the organic listings?!!?? Quite often you'll find that the google keyword tool is way off in terms of the amount of traffic you will get, not to mention, the keyword doesn't even perform like you wanted in the first place. In these cases you move on to find other keywords....

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tsuccess

13 years ago

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SEANHAWG 13 years ago

Originally Posted by tsuccess

Of course you can get on the first page, but you have to know how, do you?

A person can be a rocket scientist if they knew how too, but you have to put tons of long hard work and determination into being a rocket scientist.

My question was more along the lines, "is it really worth fighting for"

I'm all about working hard, But I prefer to work smarter rather than working harder.
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- JohnMcCabe 13 years ago
  
  Sean, there's a couple of things you should realize about the folks posting their advice...
  
  1. Most of them approach marketing online as an affiliate selling traffic for commissions or as sellers of information.
  
  2. Most of them have an almost allergic reaction to spending money on traffic.
  
  My advice to you would be to test the phrase you want to go after using your Adwords account to see if it brings traffic that converts into buyers. Once you know that you can make money from people clicking ads, you can go after organic results with some expectation of a return on your time and effort.
  
  If you watch your ad spend, you don't even have to run a profitable campaign. You're just testing to see if there is life in that key phrase.
  
  For that matter, you could probably test some of your content on eBay. Run an auction or two using the key phrase and tag line from an Adwords as as the headline. See how much traffic the auction pulls. Just an idea...
  
  Thanks
  
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Rob141

13 years ago

No you're not crazy but why go for used security cameras when you can make more from new ones?

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mojojuju

13 years ago

Originally Posted by SEANHAWG

The problem is that the keyword "used security cameras" gets used alot in sentences. For example: "Johnny used security cameras to protect his home"

The frequency which the phrase is used in sentences is not a good indicator of the amount of competition there is for ranking for that phrase IMHO. I feel that a better search for giving you an idea of what your up against would be intitle:"used security cameras".

Originally Posted by SEANHAWG

Is there any chance of me getting on the first page?

I don't think it would be difficult.

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SEANHAWG 13 years ago

Thanks everyone for your input. I am going for it, I'll let you know how it turns out.
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mascomasco

13 years ago

If you have done your keyword research on this and you see green light,why not test yourself out.

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Ross Dalangin

13 years ago

It's alright because only few searches are using that keyword in their title tags. Just optimized it on-page and add backlinks higher than the results on the first page.

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SEANHAWG

13 years ago

Wow, SEO really works, LOL. When I first posted this I was not showing up at all for this keyword, then I showed up at result 64, and then at 26, I just looked and I am now at result 14 which is on the first page. YEAH!

Now I need to focus on more competitive keywords. This sure was a fun first keyword though.

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Am I crazy to Pursue this Keyword?

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