Just watched all the videos for market samurai, but still can't find a good niche

I use to adapt their recommended filter criteria to different values, depending on what I'm promoting.

I use their suggested value for PBR, 15%.

Regarding SEOT, however, I don't always use the suggested value of 80, I use lower values. I do this because:

• Depending on the type of keyword you are researching, higher coversions can compensate for lower traffic. For instance (not that I target or have researched these, I mention them for clarity purposes), a product model name like "Brother XL2600I" will have a higher conversion rate than "Sewing machine", so that even though you will have fewer visits you can make even more money. Plus, it will be easier to rank for such keywords.
• If you think of the whole site, and not each keyword individually, you can sum each of your keywords' traffic values and get an acceptable number of visits. For instance, if you target "Brother XL2600I" that had -just making the number up- 20 expected hits/day in one page, "singer 1507" that had 15 v/day in another page, and so on with specific pages for different sewing machine models, you will get enough traffic from all these pages combined, even higher than if you found a single keyword with an estimated SEOT of 80 or higher.

Regarding the competition analysis matrix, I prefer to interpret the results myself, rather than focusing solely on the colors shown by MS.

For instance, if a site has

• a huge number of pages, a medium PR, and a large number of backlinks to the whole site (which makes it all red, and seem strong competition)
• but it's on-page optimization for the keyword is poor (mostly green or yellow), and it has few backlinks to the specific page that is ranking for the keyword...

I know I can beat that site if I focus and optimize my page for a particular set of keywords.

This is typical of large on-line stores. They have tens or hundreds of thousands of pages, thousands of backlinks to the site, and they tend to rank high for many keywords because of the overall site authority, not becaue they are optimized for those keywords.

But their size and power is also their weakness. If you concentrate your efforts in a limited set of related keywords, you can easily outrank them, by becoming a more targetted, smaller authority, in that particular niche.

Hope this gives you a different perspective, and helps you find your keywords.