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What's the term for PPC ads that follow you around? (I'm having a lapse of memory)

by orvn
2 replies
  • SEO
    • |
Quick question:

What's the term for a PPC advertisement that remembers when you click, but don't buy a good/service and then it appears in other PPC ads by the same ad server?

I'm having a momentary lapse of memory here. Can't recall this terminology for the life of me, and I need to pitch something to a client involving this in a few hours.
#ads #follow #lapse #memory #ppc #term
  • Profile picture of the author CBMoneymachine
    They're called remarketing ads. Pretty effective feature in my opinion.

    Ross
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    • Profile picture of the author orvn
      Retargeting!

      Thanks- that was the term I was looking for
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