Bait and Switch Link Baiting - Will this work?
- SEO |
You buy a domain based on good keyword and competition research. Great number of searches. Semi-tough but beatable competition.
Let's say the domain name is w ww. powe rdrillstriplereverserotor.com - the exact keyword. This is a review site that sells an Amazon product.
It will eventually have great content that is highly on-age optimized to the main keyword and a few related keywords. And I say "eventually" because it does not start out that way.
Here's the link bait that you will "eventually" switch. It starts out as a site based on a very controversial and contemporary subject that has a lot of high volume post forums, blogs, facebook, twitter, etc. associated with it. For example: Bristol Palin on Dancing with the Stars. You have an article there that compares Palin's samba to a "power drills triple reverse rotor".
You go to Dancing with the Stars and Bristol Palin forums, blogs, facebook, myspace, and other pages. And start commenting about how this stupid website - your website - has a stupid article insulting Bristol's samba as something that makes her look like one of those "power drills triple reverse rotor"(this is the anchor text of your link) that you see construction workers use.
This angers a lot of Bristol Palin and Dancing with the Stars bloggers and people who run web 2.0 stuff and they start telling their followers how your stupid site insults their hero. You get lots of links as a result.
Then one month later, once the Bristol Palin controversies has long been forgotten, you replace the link bait content of your site with highly useful and well-SEOd content about "power drills triple reverse rotor".
By then, you will have lots of links. Some possibly from high pagerank sites. Links you could not have gotten if your site had something to do with a very non-viral thing like "power drills triple reverse rotor".
Would this work? It's a lot easier to create link bait on the subject "Bristol Palin on Dancing with the Stars" than it is to get link bait for "power drills triple reverse rotor".
In short, the off-page SEO starts a month before the content creation and on-page SEO that ultimately creates value to keyword searchers, as well as contributes to Google's pursuit of providing highly relevant information for their searchers. The twist is it just didn't start out that way for the first few weeks of the websites existence.
Let's say the domain name is w ww. powe rdrillstriplereverserotor.com - the exact keyword. This is a review site that sells an Amazon product.
It will eventually have great content that is highly on-age optimized to the main keyword and a few related keywords. And I say "eventually" because it does not start out that way.
Here's the link bait that you will "eventually" switch. It starts out as a site based on a very controversial and contemporary subject that has a lot of high volume post forums, blogs, facebook, twitter, etc. associated with it. For example: Bristol Palin on Dancing with the Stars. You have an article there that compares Palin's samba to a "power drills triple reverse rotor".
You go to Dancing with the Stars and Bristol Palin forums, blogs, facebook, myspace, and other pages. And start commenting about how this stupid website - your website - has a stupid article insulting Bristol's samba as something that makes her look like one of those "power drills triple reverse rotor"(this is the anchor text of your link) that you see construction workers use.
This angers a lot of Bristol Palin and Dancing with the Stars bloggers and people who run web 2.0 stuff and they start telling their followers how your stupid site insults their hero. You get lots of links as a result.
Then one month later, once the Bristol Palin controversies has long been forgotten, you replace the link bait content of your site with highly useful and well-SEOd content about "power drills triple reverse rotor".
By then, you will have lots of links. Some possibly from high pagerank sites. Links you could not have gotten if your site had something to do with a very non-viral thing like "power drills triple reverse rotor".
Would this work? It's a lot easier to create link bait on the subject "Bristol Palin on Dancing with the Stars" than it is to get link bait for "power drills triple reverse rotor".
In short, the off-page SEO starts a month before the content creation and on-page SEO that ultimately creates value to keyword searchers, as well as contributes to Google's pursuit of providing highly relevant information for their searchers. The twist is it just didn't start out that way for the first few weeks of the websites existence.
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wayne60618 -
Thanks
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