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SERP Warfare - Ten tips to slaughter the competition

by thomarv29
8 replies
  • SEO
    • |
So we all compete against our competitors for the top spots in the SERPS but how many of us are ever really up for the challenge? When confronting your competiton you need the same strategies you would employ in war. Here are the top ten ways to nuke your competiton off the first page.

1. Backlink Domination - Backlinks comprise 95% of your websites value to the SERPS, having more backlinks than your competition is the first weapon you will need in your arsenal... For this you will need lots of bullets to shoot your competition off the first page.

2. Keyword variation in your anchor text and lots of it. If Google sees a ton of the links with the same keywords in the anchor text your site could get sandboxed for link spamming. Make sure you do a lot of keyword research and use a ton of keywords in your anchor text.

3. Link Variation - Make sure you spread out all your links over social bookmarking, directories, articles, blog and forum commenting, sig links, High PR Backlinks, some relevant links (I say some as you dont want to waste your time trying to find only relevant links as this myth has been debunked, Quantity always trumps Relevancy) and anyother white hat links you can think of.

4. Build a big team - Get a huge team of backlinkers or SEO Specialist on your side by using sites like ODesk or backlinkteam.com and spend some money on a dedicated team who is dedicated to making your sites pull up in the SERPS.

5. Show up in the SERPS For everything you can. Not many people know you can get Videos, PDF's, Images, Shopping Results, Place Pages, and other elements to show up on the first page for your website... How? Its easy, include these elements on your highly dedicated and laser focused keyword pages. Check out this link for an article on "Deep Site Theory" http://www.backlinkteam.com/technology which explains how to do this.

6. Answer questions realted to your industry and become the authority on sites like "Answer.com" Yahoo answers and so on. If you know how to use anchor text effectively you can get these answers to show up on the first page of your search results.

7. Do some competitive research, find out how many backlinks your competition has so you know how many you need in order to take over their spot on the first page.

8. Stay consistent - you wont push an authority site off the first spots in a matter of weeks or even months. You need to make sure you have the stamina and determination it will take to get your website to show up number one in the SERPS.

Hope these tips help you achieve your goals and help you take over your spot as top dog in ther SERPS.
#competition #serp #slaughter #ten #tips #warfare
  • Profile picture of the author thomarv29
    Sorry, the title to this should be 8 tips lol
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    Im president of White Label Links Inc. A leading SEO and Internet marketing company based out of Jacksonville FL

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  • Profile picture of the author MichaelAppleton
    Thanks for the great tips. Some really useful information and when used correctly will help anyone dominate the big G.

    Thanks.
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    • Profile picture of the author thomarv29
      Originally Posted by MichaelAppleton View Post

      Thanks for the great tips. Some really useful information and when used correctly will help anyone dominate the big G.

      Thanks.
      No Problem, always glad to help other IM'ers lol
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  • Profile picture of the author Cataclysm1987
    Originally Posted by thomarv29 View Post

    2. Keyword variation in your anchor text and lots of it. If Google sees a ton of the links with the same keywords in the anchor text your site could get sandboxed for link spamming. Make sure you do a lot of keyword research and use a ton of keywords in your anchor text.
    This isn't really important. It's something everyone thinks is important, but no one actually tests and in reality isn't really important, kind of like LSI keywords or Matt Cutts.

    If you don't believe me, SEO spyglass a site called idealweightforwomen.net. 99 percent of the anchor texts say ideal weight for women. Thus, it ranks for ideal weight for women, and very well, still currently holding a number one spot for that 10k a month search term if it hasn't changed since I last checked.

    Only time you need varied anchor text is if you target varied keywords in the SERPS. Otherwise it is flat out useless and should be avoided as much as possible.

    It will only confuse Google as far as what to rank you for.

    Only use multiple anchor texts if you want multiple rankings. Other than that I agree with the rest of your points.
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    • Profile picture of the author thomarv29
      Originally Posted by Cataclysm1987 View Post

      This isn't really important. It's something everyone thinks is important, but no one actually tests and in reality isn't really important, kind of like LSI keywords or Matt Cutts.

      If you don't believe me, SEO spyglass a site called idealweightforwomen.net. 99 percent of the anchor texts say ideal weight for women. Thus, it ranks for ideal weight for women, and very well, still currently holding a number one spot for that 10k a month search term if it hasn't changed since I last checked.

      Only time you need varied anchor text is if you target varied keywords in the SERPS. Otherwise it is flat out useless and should be avoided as much as possible.

      It will only confuse Google as far as what to rank you for.

      Only use multiple anchor texts if you want multiple rankings. Other than that I agree with the rest of your points.
      I think most people reading this article will be wanting to show up for multiple keywords and thus using my suggestion is still very relevant. I cant think of any reason you would want to show up for just one keyword. I had a site that i only used 16 different keywords for in the beggining and thats all i got ranked for, when i went back the next month i had my backlinkteam team use a lot more keyword variation and viola, i got ranked for a ton of extra keywords and enjoyed the extra monthly traffic. I would reccomend taking a set of keyword each month and only using those keywords in the backlink anchor text. This way you are building a lot of backlinks around the same keywords which will make it more likely that you will show up in ther SERPS quicker for these keywords. The key to a great backlink strategy is always going to be consistency. Who agrees with me?
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      • Profile picture of the author Cataclysm1987
        I suppose that makes some good sense then.

        I have just always been of the mindset that you should limit the keywords you target since number one gets 40 percent of the traffic and number 2 gets 10 percent.

        The only position that seems to matter is one, so I go all in on a keyword when I go for it and hold nothing back.

        If you prefer spreading it out like that and it gets you traffic though, who am I to argue.
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        • Profile picture of the author thomarv29
          Originally Posted by Cataclysm1987 View Post

          I suppose that makes some good sense then.

          I have just always been of the mindset that you should limit the keywords you target since number one gets 40 percent of the traffic and number 2 gets 10 percent.

          The only position that seems to matter is one, so I go all in on a keyword when I go for it and hold nothing back.

          If you prefer spreading it out like that and it gets you traffic though, who am I to argue.
          I think it really just depends what your goals are and the types of keywords you are trying to rank for. Your strategy may work well for a very specific niche but may not work well if your website is broader in scope. hope that makes sense.
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  • Profile picture of the author John Williamson
    In my experience I've found that when targeting a single keyword phrase, it's best to stick with one single anchor text and one URL structure. Looks unnatural, sure, but it's best for SEO.
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