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Adwords newby question

by bob0172
4 replies
  • SEO
    • |
Im a webdesigner expanding to internet-marketing and i designed some ads on adwords.
The question i have is: do i need to add a tracking code in the html before i can launch the campagn? Or can i just enter a url in the campagn settings and go from there?

thanks in advance
#adwords #newby #question
  • Profile picture of the author mark587905
    I use Prosper to track and enter my LP url into it and it generates a unique tracking url with my LP integrated into it.
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    • Profile picture of the author bob0172
      So you dont need to ad any tracking code or page tag to the site in order to launch a campagn??
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  • Profile picture of the author Lucid
    No, you don't need tracking code whatsoever. You seem to be implying that your campaign won't run without it. However, in order to fully optimize a campaign, tracking is essential. By tracking, I mean tracking conversions to the keyword and ad levels. Adwords has that and you should use it. It will simplify things greatly.
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    • Profile picture of the author bob0172
      Originally Posted by Lucid View Post

      No, you don't need tracking code whatsoever. You seem to be implying that your campaign won't run without it. However, in order to fully optimize a campaign, tracking is essential. By tracking, I mean tracking conversions to the keyword and ad levels. Adwords has that and you should use it. It will simplify things greatly.
      Thanx!
      Cant i just use the conversion tracking in google analytics? i like the interface of google analytics a lot better.
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