What are the basic points that we need to include when we are looking to perform an SEO audit of any client's website? I am not sure of these things and would really appreciate your advice in this matter. Do the Audit points differ in case of an e-commerce website as opposed to those in case of a professional website? Are there any set standard points that are to be followed? Can someone guide me with these questions please? I appreciate any views or suggestions that you may post.