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Adsense Click Through Rates

by MDAZ
5 replies
  • SEO
    • |
I'm creating some blogs for Adsense traffic and doing keyword research for each blog.

Can someone tell me what type of traffic is more likely to click on Adsense: people in info search mode or people in buying mode? I'm pretty sure the answer is info search mode because majority of people are seeking info rather than out to "buy". I just wanted to run this by others before selecting my keyword phrases. Thanks!
#adsense #click #rates
  • Profile picture of the author theoneinventor
    Assuming you are running adsense on your blog as a means of monetization, it is more likely that people in a "buy" mentality will click on ads. Ads almost always out to sell something, so I click when I'm interested in what the ad is selling.

    Andrew
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    • Profile picture of the author scott g
      Yeah, you want to target buying terms, not browsing terms... If your visitors are gathering information for a purchase, that's one thing, but you don't want info surfers or what I like to call "browsing terms."

      It's nice to think that the "browsers" or the peeps looking for info are going to be the ones to click ads, but they're not. Buyers click ads, not browsers. Browsers, or info surfers, will probably just visit multiple sites in the SERPs.

      They're just no good for you!

      CHEERS!
      Signature
      scott g
      "Whatever the mind can conceive and believe, the mind can achieve."
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      • Profile picture of the author MDAZ
        Boy, I'm glad I asked! Here I was thinking browsing terms would get high click-throughs. Thanks!!! :p
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  • Profile picture of the author markosolo
    I beg to differ. A lot of my sites are purely informative and get very good click through rates. For example, I have a site teaching people a certain IT training course, and I have Adsense on it which of course shows other sites offering paid programs and training videos. In this case, people are simply wanting anything they can get to help them finish the course so they click through.
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    • Profile picture of the author webapex
      It sounds pretty tricky to predict the outcome of such trade-offs I would concentrate on just building traffic in the general field and discover what adsense does with them.

      Better paying ads will tend to be those identified as "buyer' words by the Adsense marketers, causing more competitive bidding for the word resulting in a higher cpc and a bigger pay off for the adsense site. Your going to have more search rank competition from retailer sites for those buyer terms, ideally you would sneak in with more in depth technical information than the sales page descriptions have, but with enough hot terms on page for adsense to match the better ads to.
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      “An expert is a person who has made all the mistakes that can be made in a very narrow field” Niels Bohr

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