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Amazon Affiliate Website - Optimizing Posts' URLs

by Boris_yo
6 replies
  • SEO
    • |
I have done my research on some Amazon products and have come up with a list of over thousand. I have done keyword research for each product and chose 2 keywords. Obviously having 2 keywords in post's URL will not make sense so i have to choose 1 between them.

Questions:

1. When publishing a post, should i edit post's slug (URL) and name it after 1 keyword?
2. Or should i use post's title as URL?

A lot of products that i researched have identical keywords. So if i choose 1st option then i will have to have URLs' structure as following:

/%postname%/%post_id%/

(Post ID is to make URL unique from others to avoid duplication of URLs because of duplicate keywords)

So it will look like this:

http://www.mydomain.com/calphalon/calphalon-griddlecrepe-pan/1937/

The problem with this option is that i will only have 1 keyword targeted for exact query (calphalon griddlecrepe pan). So i will need to choose between 2 keywords.

If i choose 2nd option then, i will have product's title instead of researched keyword which will look like this:

http://www.mydomain.com/calphalon/calphalon-commercial-nonstick-10-inch-international-griddlecrepe-pan/

This option with title will make URLs unique without need of having /%post_id%/ but URL will not be optimized for 1 of keywords i researched. Also as URL will be longer this might attract visitors from various other queries.

What should i do?
#affiliate #amazon #optimizing #posts #url #urls #website
  • Profile picture of the author Alexander CPA
    As it's a Amazon affiliate website, I'm assuming it's going to have, barely any posts and they'll be on different products, so just go with the post name in the URL, it depends, if you do your keyword research right, you'll hopefully find some long tail keywords which are getting some good searches, try adding "review" on to the end of products, then you've got a list of keywords which get searched, which you can use as post names as well.
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    • Profile picture of the author Boris_yo
      So i should have keyword + review in post's URL?
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  • Profile picture of the author clickbump
    Originally Posted by Boris_yo View Post

    1. When publishing a post, should i edit post's slug (URL) and name it after 1 keyword?
    Yes
    Originally Posted by Boris_yo View Post

    2. Or should i use post's title as URL?
    Also Yes

    You always want to have your post title and you post slug (if possible) to be as close to an exact match as possible to the search terms that are most often used to find the product you are promoting.

    For example, if the search term is "Apple wireless keyboard with number keys", then your best title and slug are...

    Post Title > Apple wireless keyboard with number keys
    Post Slug > site.com/apple-wireless-keyboard-with-number-keys

    Also, for your question about using the word "review" in the title, that's also very effective (you can check the number of searches on "product name + review" to estimate traffic for that. I'd create both pages, product page *and* product review page, with different content but linking to the same affiliate offer at the end of the review.

    Hope that helps. If you want all of this done for you automatically, check out my post here > Creating a Product Review Site with the new Amazonia Template for ClickBump Engine*|*clickbump.com
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    • Profile picture of the author Boris_yo
      I want all to be on one page - product description and product review.
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      • Profile picture of the author clickbump
        Originally Posted by Boris_yo View Post

        I want all to be on one page - product description and product review.
        In that case you will want to choose the page/post title which has more monthly search traffic and that you can rank on page 1 for.

        If that's "post-title" plus "reviews", then use that. If its "post-title", go with that.

        In most cases, the exact match is going to yield more traffic than "exact match" plus "reviews", however, there might already be entrenched top 10 results for that, so you might find it easier to add "reviews" to your title and optimize around that.
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        • Profile picture of the author Boris_yo
          And what to do if i have 2 products with identical keywords, but with different features?
          I could have "Graco Infant Car Seat Review" in one post (in title tag), but having same thing in another post (in title tag) would be okay with Google (duplicate content)?
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