Does domain name matter? Does OCI matter?

20 replies
  • SEO
  • |
If you come across an exact match domain name, does it matter what that name or item is? How can you make money if you find a name or Keyword that is producing exact search hits? For example you find a word that is getting 250 SEOT per day, but you can not find a relevant product to sell for that keyword or the OCI is very very low for that word, is it possible to still profit from that name somehow?
#domain #matter #oci
  • Profile picture of the author arttse
    If you cant profit from a keyword then the keyword is worthless.
    {{ DiscussionBoard.errors[3017661].message }}
  • Profile picture of the author Kmarshall
    You should always use your target keywords in the domain name for SEO purposes
    {{ DiscussionBoard.errors[3017707].message }}
  • Profile picture of the author Racquel_McFarlane07
    Banned
    you should aim for an exact match domain or as close as possible.
    {{ DiscussionBoard.errors[3017782].message }}
    • Profile picture of the author ddlingo
      Originally Posted by Racquel_McFarlane07 View Post

      you should aim for an exact match domain or as close as possible.

      I think some of you are missing what I am asking. or maybe I should explain it better.

      I have found a word that is getting exact match searches of 250 per day. But the OCI is very low and there is is not a product keyword. Can it still make money, if so how?
      {{ DiscussionBoard.errors[3017825].message }}
  • Profile picture of the author GeneralTallon
    there are multiple ways to make money (monetize) from your site.
    Membership, Ads by Google or other, Affiliate links by ClickBank/commission junction etc., even make your own product and sell it.

    So there is always a way to make money from a niche, just use the appropriate tactic from the above list to monetize.


    -Tallon
    Signature

    It is Inevitable that I will Fall more than a few times, when I do, I will Fall Forward!

    {{ DiscussionBoard.errors[3017854].message }}
  • Profile picture of the author TNTDiet
    It is good to have at least 1 of your keywords that you want in your domain name.
    {{ DiscussionBoard.errors[3017866].message }}
    • Profile picture of the author Crew Chief
      Originally Posted by ddlingo View Post

      I think some of you are missing what I am asking. or maybe I should explain it better.

      I have found a word that is getting exact match searches of 250 per day. But the OCI is very low and there is is not a product keyword. Can it still make money, if so how?
      You lost me with your question... you already admitted the fact that the OCI was low, right? Consequently, you are acknowledging that it has low commercial appeal and that these 250 exact searches a day are most likely tire kickers, window shoppers and lolly gaggers.

      So now you factor in these variables...
      • Is the eCPC commensurate with the OCI?
      • How many other advertisers are deploying PPC with this KWP?
      If the answer to your first question is "Yes" and the answer to your second question is, "None" or only a few, then you have a dud as far as commercial viability is concerned.

      If you figure out a way to convert that dud into a goldmine, I promise... you need to write a book or start a coaching program!

      Giles, the Crew Chief
      Signature
      Tools, Strategies and Tactics Used By Savvy Internet Marketers and SEO Pros:

      SEO G.O.L.D. = Genuine Overall Link Diversity
      {{ DiscussionBoard.errors[3018000].message }}
      • Profile picture of the author Michael Shook
        Just go to Google and type your keyword phrase in. if you get at least one page of ads without them rotating, there is probably some commericial intent.

        you being able to make money from it is an entirely different question. the answer to that is always yes, but you might have to do so much work that it is not worthwhile.
        Signature


        {{ DiscussionBoard.errors[3018097].message }}
        • Profile picture of the author Crew Chief
          Originally Posted by jerrydavid View Post

          of course you can still make some money, btw, what is OCI here?
          OCI = Online Commercial Intent and it refers to the probability of searchers looking to purchase versus just looking for information.

          Originally Posted by JMichaelZ View Post

          Just go to Goolge and type your keyword phrase in. if you get at least one page of ads without them rotating, there is probably some commericial intent.
          Actually, if that is a person's ONLY barometer, they could be headed for trouble and here's why. Suppose those PPC bidders thought the same thing the OP did and just went for it? That scenario plays out on a hourly basis; Adwords campaigns being launched by inexperienced PPC investors who lose their shirts, pants, socks and shoes.

          Giles, the Crew Chief
          Signature
          Tools, Strategies and Tactics Used By Savvy Internet Marketers and SEO Pros:

          SEO G.O.L.D. = Genuine Overall Link Diversity
          {{ DiscussionBoard.errors[3018156].message }}
          • Profile picture of the author Michael Shook
            Originally Posted by Crew Chief View Post

            OCI = Online Commercial Intent and it refers to the probability of searchers looking to purchase versus just looking for information.



            Actually, if that is a person's ONLY barometer, they could be headed for trouble and here's why. Suppose those PPC bidders thought the same thing the OP did and just went for it? That scenario plays out on a hourly basis; Adwords campaigns being launched by inexperienced PPC investors who lose their shirts, pants, socks and shoes.

            Giles, the Crew Chief
            True enough, I don't use black box stuff anyway, and I sure don't trust Microsoft to tell me what they think should be selling.

            And even though all the bidders for that particular keyword term for that particular timeframe might all be inexperienced and losing their shirts, I would suspect the odds of that happening are not that great.

            I am not a statistician, and I don't play one on the internet, all I can do is talk about my own experience, and checking the adwords has worked out pretty well for me.
            Signature


            {{ DiscussionBoard.errors[3018263].message }}
      • Profile picture of the author TimD
        Listen to Crew Chief. Not every keyword is valuable. Lots of people search for things they never intend to buy. If you can get a domain that is an exact match for a product in demand, that could be very valuable. On the other end of spectrum, 250 searches a day for something that people never intend to buy is worthless. Sure, you could throw adsense on it and hope you can catch the eye of some of those searchers but it won't be worth your time.
        {{ DiscussionBoard.errors[3018157].message }}
  • {{ DiscussionBoard.errors[3017950].message }}
    • Profile picture of the author Goliath
      Other Comprehensive Income???
      Signature
      "Perfectionism is just fear of failure in disguise..."

      {{ DiscussionBoard.errors[3017969].message }}
  • Profile picture of the author johndee
    Originally Posted by ddlingo View Post

    If you come across an exact match domain name, does it matter what that name or item is? How can you make money if you find a name or Keyword that is producing exact search hits? For example you find a word that is getting 250 SEOT per day, but you can not find a relevant product to sell for that keyword or the OCI is very very low for that word, is it possible to still profit from that name somehow?
    Hello ddlingo,

    In the eyes of a seo, domain names really matter. If possible, you should use your main keyword as your domain to get more relatedness to the site.

    BUT
    if you are into MLM or any related to this stuff, domain is different. They are into branding, which means they prefer to place their name to their domains.

    just like GeneralTallon said,

    Originally Posted by GeneralTallon View Post

    there are multiple ways to make money (monetize) from your site.
    Membership, Ads by Google or other, Affiliate links by ClickBank/commission junction etc., even make your own product and sell it.

    So there is always a way to make money from a niche, just use the appropriate tactic from the above list to monetize.


    -Tallon
    {{ DiscussionBoard.errors[3017954].message }}
  • Profile picture of the author Barry Unruh
    Originally Posted by ddlingo View Post

    is it possible to still profit from that name somehow?
    Does the name/keyword have any ties to a larger profitable market?

    If yes, then it might be worth owning the name, putting Adsense on it with a little content and then using it to link to another of your websites within the same market which has a better OCI rating.

    If no, and it is just some random phrase, then walk away and do not waste a bunch of time.

    Personally I do not even look at OCI. I look to see if there are Adsense ads running, and how many of them. I look to see if there are products within the market which are selling well and have been around for a while. If those two factors are not promising I would walk away and find another phrase.

    For another view on assessing commercial value you may want to look at this video in the Market Samurai Dojo - Noble Samurai - Dojo - Golden Rule #4: How to Assess Commerciality
    Signature
    Brain Drained...Signature Coming Soon!
    {{ DiscussionBoard.errors[3018179].message }}
  • Profile picture of the author ankitsharma
    Yes , Exact match domain name helps as it is considered as keyword in URL but only if your landing page contains relevant content and same keyword is used in header, Body, Footer and keeping in mind proximity, prominance, and occurrence .
    And it is not possible to rank with wrong keyword and is you get ranked than too you are considered as spamer and u may loose ranking.
    {{ DiscussionBoard.errors[3019597].message }}
  • Profile picture of the author JeffLam
    Base on what I see, keywords in the domain name play a VERY BIG PART in SEO. If I were you, I'll definitely try to get the keyword in the URL.

    Along with optimizing your URL, you want to optimize your title tags, meta tags and your <h1>, <h2> tags and so on with your keyword.
    Signature
    *********************
    Secret Technique Effortlessly CATAPULTS YOUR Opt-In Rates By: 100%..200%..Even 400% Higher!
    >> Interested? Click to find out more.. <<
    *********************
    {{ DiscussionBoard.errors[3019600].message }}
    • Profile picture of the author tjm2788
      Exact match domain names + low competition market is a very powerful combination and they are quite easy to find. You can rank high and get traffic almost instantly with very little SEO and in some cases none at all!
      {{ DiscussionBoard.errors[3019605].message }}
  • Profile picture of the author Vince L
    I totally agree with Crew Chief that there are some exact match domains not worth pursuing for direct sales purposes.

    But as others have said, there are other uses for them. If the domain is in your general niche theme then you can hub and spoke it to your main site to help drive traffic, use Adsense, or use affiliate products, etc.
    {{ DiscussionBoard.errors[3021890].message }}

Trending Topics