13 {{ upvoteCount | shortNum }}
13 {{ upvoteCount | shortNum }}

Amazon Affiliate - Interesting Sales - What's a good conversion rate?

by dwzemens
10 replies
  • SEO
    • |
I recently added some Amazon affiliate links and widgets to some of my websites. I am surprised by the results.

What surprises me the most is that most of the sales have no relation to the items offered at my website. So people are clicking thru from my sites and then making purchases absolutely unrelated to what took them to Amazon in the first place.

Fascinating.

What's considered a good conversion rate?
#affiliate #amazon #conversion #good #interesting #rate #sales
  • Profile picture of the author Wakunahum
    Many people get a 5-10% conversion rate on clicks.

    Many times these will be unrelated products bought on the site. I get at least 3 to 1 unrelated products to linked products that I'm attempting to sell.

    This time of year is wonderful when people buy these $200+ items on a regular basis.
    {{ DiscussionBoard.errors[3020513].message }}
  • Profile picture of the author ry278
    Banned
    Wow that's high!
    {{ DiscussionBoard.errors[3021917].message }}
  • Profile picture of the author lstoops
    I think it really depends on a whoooole lotta factors. Sometimes I get 2% and other times I get 9%+.
    Signature
    {{ DiscussionBoard.errors[3021935].message }}
    • Profile picture of the author dwzemens
      Very early results indicate I am getting just under 6% for a conversion rate. I thought that was outstanding, but I had no idea.
      Signature

      Adsense no more ...

      {{ DiscussionBoard.errors[3021989].message }}
  • Profile picture of the author mad.hat
    10% is a good conversion rate.
    Signature
    They All Told Me Making Money Online Was Just A Scam For The Gullible... Even Though I Was Already Pulling In $1k/Day. Now You Say My Resellers Can Not Make $1k/day But...
    {{ DiscussionBoard.errors[3023764].message }}
  • Profile picture of the author AdiPurush
    I usually get 1-3% conversion rate but in peak season it goes upto 4-5%.
    {{ DiscussionBoard.errors[3024386].message }}
  • Profile picture of the author benintheworld
    Banned
    [DELETED]
    {{ DiscussionBoard.errors[3025698].message }}
    • Profile picture of the author dfs_dean
      Time out for a little clarification.

      When talking Amazon affiliate conversions there are really two steps required of the visitor. First they have to click on your affiliate link. Then they have to make a purchase.

      So, when we talk about conversion rates, do we mean X% of the visitors to my site ultimately make Amazon purchases or do we mean that of the folks that click on my affiliate link Y% end up making an Amazon purchase?

      I guess tracking two percentages (percent of visitors who click an affiliate link and the percent of affiliate clickers who make purchases) would be the most beneficial.

      Thanks / Peace
      Signature
      Find something to enjoy about reality. It's not going to go away.
      {{ DiscussionBoard.errors[3026749].message }}
      • Profile picture of the author Bingo123
        Originally Posted by dfs_dean View Post

        Time out for a little clarification.

        When talking Amazon affiliate conversions there are really two steps required of the visitor. First they have to click on your affiliate link. Then they have to make a purchase.

        So, when we talk about conversion rates, do we mean X% of the visitors to my site ultimately make Amazon purchases or do we mean that of the folks that click on my affiliate link Y% end up making an Amazon purchase?

        I guess tracking two percentages (percent of visitors who click an affiliate link and the percent of affiliate clickers who make purchases) would be the most beneficial.

        Thanks / Peace
        Yes, this difference is often missed by people. 5% conversion doesn't mean that if you get 100 people coming to your website you will get 5 sales. It means that if you get 100 people FROM your website clicking through to Amazon you will average 5 sales. I guess the big trick is to get your visitors to click through to Amazon as often as possible
        {{ DiscussionBoard.errors[3027254].message }}
  • Profile picture of the author Bryan V
    Conversion from clicks I get about 5-10%. When one person buys multiple items this counts towards that percentage though. I think that messes up that metric a little.

    However from % of visitors I get about 1% conversion.

    I'm pretty sure the onpage rank is important too. When I drop below, say position 5.. my conversion drops disproportionately lower than my traffic does. It's Probably just the way the Amazon tracking cookie crumbles.
    Signature
    Perhaps an attic I shall seek.
    {{ DiscussionBoard.errors[3027791].message }}
    • Profile picture of the author tjm2788
      Ive always been curious about what most people have as a conversion rate. My conversion rate is varying between 12% and 19% lately. Other months its been around 4% - 6% though.

      {{ DiscussionBoard.errors[3028408].message }}

Trending Topics