Best Wordpress Permalink Structure - Avoiding Duplicates/Maintaining Good

by 23 replies
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I have noticed on many sites using wordpress that some people opt for

domain.com/brown-dog/

domain.com/pets/dogs/brown-dog

domain.com/brown-dog-246/

domain/246/brown-dog

which do you think is better from the above from a search engine point of view ( i.e the mighty google )?

I want to avoid duplicates as my site is geared towards posts which may have the same url... and so im using the ID in the url like

domain.com/brown-dog-246/

But im wondering if that is the best way to go to squeeze the most out of seo without overdoing it though
#search engine optimization #avoiding #duplicates or maintaining #good #permalink #structure #wordpress
  • I would say this looks right. Although I do not think Wordpress will allow you to have duplicates, it will number them for you if they have the same name. Adding the ID only makes it easier to differentiate between them.
    • [1] reply
    • I just use domain-PostName, the default cryptic code is definitely bad for seo, very deep/long paths are probably bad too.
  • If it's a small Wordpress site:

    domain.com/brown-dog/

    If it's a giant Wordpress site that is heavily dependent upon articles and categories actually become important:

    domain.com/training-dogs/brown-dog/
    • [2] replies
    • my suggestion ->
      /%category%/%postname%/

      or

      /%category%/%postname%-%post_id%
      • [1] reply
    • But if you have 3 categories and long posts

      domain.com/animals/pets/dogs/what-type-of-dog-sleeps-alll-through-the-night/

      That is going to be too long i imagine
  • I used to use the category/postname structure until I noticed this

    So I would suggest starting with the month, year or combination. Might not make a difference on a very small site though.

    Here's the url to Wordpress where the above paragraph came from http://codex.wordpress.org/Using_Permalinks
    • [ 1 ] Thanks
    • [1] reply
    • Right but they also say that about just having it start with

      %postname%

      but we see that ranking all the time. it doesnt effect anything
  • I wasn't talking about ranking, I was referring to your websites speed/performance.

    For ranking, I would prefer using category/postname and I was a little worried but changing the structure to something easier on the server but it hasn't affected my rankings at all.

    For smaller amounts of traffic, it might not matter much.
    • [1] reply
    • Problem with category though seems to be as mentioned on this site

      Category in Permalinks Considered Harmful ยป Otto on WordPress

      So i have considered a number in my urls ( postid) but then what happens when i have 50,000 pages.. Now i have a url that is like

      domain.com/52343453453453/this-is-my-page-name/

      so i am thinking of going with

      domain.com/2010/page-name

      or

      domain.com/2010/12/page-name

      Trying to see what is best for Large sites
      • [1] reply
  • I agree for a regular wordpress site


    But as that site above says http://ottopress.com/2010/category-i...dered-harmful/ Speed is an issue

    Google says this now about speed

    And the guy at url says

    And then on top of that you haev on Large based wordpress sites that also have the potential to have the SAME urls

    i.e one person submits question and another person submits same question

    you now have

    domain.com/category/why-are-dogs-hairy.html

    domain.com/category/why-are-dogs-hairy.html

    now wordpress will add a number in like


    domain.com/category/why-are-dogs-hairy.html

    domain.com/category/why-are-dogs-hairy-2.html

    But still thats going to get bad when you have hundreds similar questions

    Lets take warrior forum... the links are like

    http://www.warriorforum.com/main-int...ning-good.html

    There is a number in it to identify and to keep the urls unique in the chance someone posts the same question in the same category

    This is what i am referring to.

    Also if you have 3 deep categories and long post titles you are going to end up with mammoth url lengths
  • I also wonder now with Google being big on

    1. Speed
    2. Geographics
    3. Time/Relevancy

    If having the date in the url will actually help with seo
  • Here's a couple of mine from different sites (copied exactly)

    /%monthnum%/%postname%

    /%year%/%monthnum%/%category%/%postname%/

    /%day%%monthnum%%year%/%hour%%minute%/%category%/%postname%/

    /%category%/%postname%/

    /%year%/%category%/%postname%.html

    They all rank well and I can see no difference in the serps between the structures.
  • So you dont think

    /%post_id%/%postname%

    is a good idea?
  • If our categories is our keywords, so /%category%/%postname%/ is the good choice.
    But I prefer use only /%postname%.html and write my targeted keyword at my post title.
    • [1] reply
    • I also like the .html extension on both posts and pages and then if you want to turn the blog into plain old static html at some stage there is no need to do redirects of the URL as a 'static-like" URL structure is already in Google.
  • Those are all completely equal in the eyes of a search engine. URLS are a pointer (Locator) to a resource, nothing more. They can have value in the eyes of the web viewer.

    Something with the words they are searching for looks promising and gets a click, or maybe they've been burned to many times by unscrupulous marketers and pay not attention to the url in the serps.

    In this day and age I'd say make them as short as possible so they stay twitter-iffic. WP out of the box with NO permalink changes is just fine. As is %postid% or %postid%.html. Any of those are acceptably short. People spend too much time thinking about this, over-thinking it really. Just pick one and stick with it.

    Keyword stuffed urls are yesterday.
  • Anything starting with /%post_id% is the best for performance.
  • Every blog I have I use %postname%
    They all eventually end up 1 on google.
    Thou my sites never have hundreds of posts so the category option never really enters into it.
  • Based on my experience
    domain.com/brown-dog/
    is the best, then comes
    domain.com/brown-dog.html

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