SEO Experts - Rip Apart My Strategy!

by momo3
15 replies
  • SEO
  • |
Dear SEO Experts

Imagine you were asked by a friend to do some SEO work for his up and coming dog food site.

He had not yet made the site, but he had picked out his lucrative and targeted keywords.

His keywords are (hypothetical):


dog food
food for dog
dog treats
natural dog food
organic dog chow
vegetarian dog food
diet dog food



How would you structure his site, and what would your SEO routine be?


From what I have learned about SEO, I would put it all on a wordpress blog.

I would try to focus the home page around the theme -- the core term,
which is Dog Food.

I would then make separate pages for each of the terms listed above, and I would put
content on those pages (about 500 words) with a decent keyword density. I'd have the keyword int he title, title tag, and all that stuff.

I'd then build tons of links to these subpages. I'd make sure each subpage also links back
to the main page with DOG FOOD related anchor text.

Eventually, the main page would rank for Dog Food and the subpages would rank for their respective terms. Over time, the site would gain authority and the home page would also rank for those terms, correct?

Is this a good strategy?

How would you improve it?
#experts #rip #seo #strategy
  • Profile picture of the author kaiserthesage
    I can say that it's a great strategy Improving it would depend on how you choose the sites where you'll get links from (authority). Anyway, just to add something to your strategy, you can also build links pointing to your homepage with all your targeted lucrative keywords, and I suggest that you choose keywords smartly for the homepage, like surrounding your main keyword "dog food" with support keywords to help boost the rankings of the main keyword.

    You can read my post about this strategy here: Anchor Text Link Strategy

    I think that will be helpful to your campaign.

    Also, focus on targeting long tail keywords for your subpages, since longtails are the ones that can really drive traffic with buying intent.
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  • Profile picture of the author AnthonyW
    Banned
    I guess that was good keyword that you can use to start optimize you website, so start doing link building such as blog commenting and forum posting which is also good in getting backlinks.
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  • Profile picture of the author Eager2SEO
    Originally Posted by momo3 View Post

    Dear SEO Experts

    Imagine you were asked by a friend to do some SEO work for his up and coming dog food site.

    He had not yet made the site, but he had picked out his lucrative and targeted keywords.

    His keywords are (hypothetical):


    dog food
    food for dog
    dog treats
    natural dog food
    organic dog chow
    vegetarian dog food
    diet dog food



    How would you structure his site, and what would your SEO routine be?


    From what I have learned about SEO, I would put it all on a wordpress blog.

    I would try to focus the home page around the theme -- the core term,
    which is Dog Food.

    I would then make separate pages for each of the terms listed above, and I would put
    content on those pages (about 500 words) with a decent keyword density. I'd have the keyword int he title, title tag, and all that stuff.

    I'd then build tons of links to these subpages. I'd make sure each subpage also links back
    to the main page with DOG FOOD related anchor text.

    Eventually, the main page would rank for Dog Food and the subpages would rank for their respective terms. Over time, the site would gain authority and the home page would also rank for those terms, correct?

    Is this a good strategy?

    How would you improve it?
    Also, sprinkle some LSI (Latent Semantic Index) keywords in your articles. How do you find these? Look at related searches and Google Suggestions when you type in the search textbox.
    Signature

    Available for article writing or <?php | .net ?> programming work! Article samples available on request.

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  • Profile picture of the author dadamson
    Great strategy, stick with it and don't fizzle out!

    Keep this strategy going strong until you make it, a lot of people give up after they don't see instant results but patience is a huge part of SEO and your strategy (and followup comments) are gold for anyone who didn't know this stuff already!

    Seriously, this post should be a sticky. Finally, someone who 'gets' SEO.

    Now, as mentioned above, you need to concentrate and refine the offpage SEO aspect and know how to create links and attraction to your site.

    Best of luck.

    Dave
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  • Profile picture of the author orvn
    Nice strategy! Make sure you build many strong backlinks and you'll be good.
    Keyword density isn't a major player anymore.

    Originally Posted by momo3 View Post

    organic dog chow
    Lmao, I can so visualize some Californian-type hippie pothead dog owner Googling that one.
    Signature
    Orun Bhuiyan[@orvn] [linkedin] See what I've been doing lately by visiting my marketing agency's site. SEOcial specializes in content marketing and integrated optimization. We create conversions for businesses by gracefully connecting the realms of design, development and marketing.

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    • Profile picture of the author mad.hat
      Originally Posted by orvn View Post

      Nice strategy! Make sure you build many strong backlinks and you'll be good.
      Keyword density isn't a major player anymore.



      Lmao, I can so visualize some Californian-type hippie pothead dog owner Googling that one.
      HEY! I'm from Cali, born and raised. But yeah, you're probably right. :p
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      They All Told Me Making Money Online Was Just A Scam For The Gullible... Even Though I Was Already Pulling In $1k/Day. Now You Say My Resellers Can Not Make $1k/day But...
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      • Profile picture of the author momo3
        Thanks a lot everyone for the kind words. I didn't find my strategy too unique or too special. but I appreciate the nice words.

        To further fine tune the method, I'd also create Wordpress categories. I'd then post posts in each category, and aim the posts at the the pages I am trying to rank.

        That way I'd include an element of freshness to the website (and silos also). I'd also plug in social media plugins to allow customer interaction.

        On every page I'd have a small call to action to go to my sales page.

        I'd also add stuff like statcounter plugin to really feel out which pages are ranking and for which terms. Once I'd gather this data I'd then build links to these pages that are ranking high. I'd keep track of it all via market samurai.

        Does anyone have any more feedback on this?
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  • Profile picture of the author The Oilman
    I think it seems like a great strategy so far...
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  • Profile picture of the author superSEO2011
    Re: Keyword Density

    The HTML text on a page was once the center of keyword optimization activities. Metrics such
    as keyword density and keyword saturation were used to measure the perfect level of keyword
    usage on a page. To the search engines, however, text in a document, particularly the frequency
    with which a particular term or phrase is used, has very little impact on how happy a searcher
    will be with that page.

    In fact, quite often a page laden with repetitive keywords attempting to please the engines will
    provide a very poor user experience; thus, although some SEO professionals today do claim to
    use term weight (a mathematical equation grounded in the real science of information retrieval)
    or other, more “modern” keyword text usage methods, nearly all optimization can be done
    very simply.


    The best way to ensure that you’ve achieved the greatest level of targeting in your text for a
    particular term or phrase is to use it in the title tag, in one or more of the section headings
    (within reason), and in the copy on the web page. Equally important is to use other related
    phrases within the body copy to reinforce the context and relevance of your main phrase for
    the page.


    Although it is possible that implementing more instances of the key phrase on the page may
    result in some increase in ranking, this is increasingly unlikely to have an impact as you add
    more instances of the phrase. In addition, it can ruin the readability of some documents, which
    could hurt your ability to garner links to your site. Furthermore, testing has shown that
    document text keyword usage is such a small factor with the major engines that even one link
    of very low quality is enough to outweigh a page with perfect keyword optimization versus
    one that simply includes the targeted phrase naturally on the page (two to 10 times, depending
    on length).


    This doesn’t mean keyword placement on pages is useless—you should always strive to include
    the keyword you’re targeting at least a few times depending on document length—but it does
    mean that aiming for “perfect” optimization on every page for every term is overkill and largely
    unnecessary.


    Good luck with the site!
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  • Profile picture of the author momo3
    Thanks SuperSEO -- I'll remember to write very naturally,..
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  • Profile picture of the author eb5100
    you might want to make sure the keywords you choose are searched
    dog food
    food for dog
    dog treats
    natural dog food
    organic dog chow
    vegetarian dog food
    diet dog food
    keyword search done in wordtracker


    #1 keyword- dog food 1,743
    #2 keyword-diet dog food

    Not in top 10 highest 269 searches


    #3 keyword- food for dogs not in top 10 highest 83
    #4 keyword- natural dog food not listed highest 64


    last choice
    dog treats not listed highest search 27

    no way -bad results
    organic dog food only 5 searches highest 8
    vegetarian dog food only 2 searches highest 7

    other searches you might want to use
    best dog food
    745
    best dry dog food
    392
    diabetic dog food
    128
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  • Profile picture of the author superSEO2011
    No problem
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  • Profile picture of the author momo3
    The keywords I used were just made up
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  • Profile picture of the author somebody113
    get starting strategy, u nd bookmarks, articles, web 2.0s
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