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With Yahoo killing delicious, are you rethinking your Web 2.0 strategy?

by Brad Gosse
11 replies
  • SEO
    • |
The rumors about Yahoo shutting down delicious are running wild today.

It's got me asking the question: How much stock you put into your Web 2.0 profiles?

Most of these companies have yet to turn a profit, their valuations are based on user bases and revenue projections. How many working hours are you investing in building links or improving profiles on websites that could easily shut down someday?

I would imagine there are many people who have invested hundreds if not thousands of hours building links on delicious alone.

Although we need many of these sites to be where the users are I thought I could make some suggestions on ways to protect yourself from wasting time.
  1. Install your own URL shortener (why leave something as important as redirecting your links in the hands of third-party?)
  2. Start creating killer content (good content gets linked automatically)
  3. Try not to put too many eggs in one basket (I imagine there's some dude that was killing it on delicious who is losing sleep right now)

Do you think we put too much stock in unprofitable companies? Or am I crazy?
#delicious #killing #rethinking #strategy #web #yahoo
  • Profile picture of the author Dan C. Rinnert
    Originally Posted by Brad Gosse View Post

    Do you think we put too much stock in unprofitable companies? Or am I crazy?
    Holy cow. You saying I shouldn't have put my life savings into delicious stock? Oh no, oh noes!!! Okay, um, need money. Um, anyone need anything for a hundred bucks? Ten bucks?
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    Dan's content is irregularly read by handfuls of people. Join the elite few by reading his blog: dcrBlogs.com, following him on Twitter: dcrTweets.com or reading his fiction: dcrWrites.com but NOT by Clicking Here!

    Dan also writes content for hire, but you can't afford him anyway.
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  • Profile picture of the author Thomas Michal
    I think as long as we need authority sites like this to stay relevant in social media and serps, people will alway need to waste time on these sites.

    Unless of course you have deep pockets
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  • Profile picture of the author MikeLiving
    Maybe I'm just an idiot, but the main Web 2.0 properties I use to drive traffic are Youtube, Facebook, and Twitter. The closing of this site doesn't really effect me, but I guess it might severely effect others?
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    • Profile picture of the author myob
      I think about it all the time, but so far it's been working quite well. There will always be emerging technology (ie mobile) and more opportunities as the unprofitable, old models continue to fade away.
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  • Profile picture of the author Dan C. Rinnert
    Originally Posted by Brad Gosse View Post

    [*]Install your own URL shortener (why leave something as important as redirecting your links in the hands of third-party?)
    I've been thinking of that a lot. Years ago, I had a three-letter .cc domain that I let go several years back. Should have kept it.

    Haven't found a short domain so far that I like enough to use as a shortener.
    Signature

    Dan's content is irregularly read by handfuls of people. Join the elite few by reading his blog: dcrBlogs.com, following him on Twitter: dcrTweets.com or reading his fiction: dcrWrites.com but NOT by Clicking Here!

    Dan also writes content for hire, but you can't afford him anyway.
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  • Profile picture of the author Dave Rodman
    Banned
    I utilize most of the larger social networks, but any one of them could go away and it wouldn't keep me up at night.

    There are 2 things that will keep your business going...NOT relying on any one thing too much AND a big bank account in case you get blindsided. I prefer both. It's tough not to rely on something a lot when it's working, but you gotta do your best.
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  • Profile picture of the author Mike Hill
    They are closing down Yahoo video too...

    (I posted this in another "Yahoo is closing Delicious" thread and the entire thread was deleted. Don't know why as this is important news for IM)
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    • Profile picture of the author KevinTorrence
      I try not to get to worked up about shut downs like this. I figure it's part of the job and it's going to happen, so just keep moving forward.

      However ... I'll admit that I'd be a bit worried if Youtube, Aweber, Hostgator, or a couple of the big article sites shut their doors.

      But then again, there's a massive amount of other targeted niche sites, forums, etc just begging for us to place ads on them, so...
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  • Profile picture of the author Michael Meaney
    Delicious isn't shutting down
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  • Profile picture of the author jasonmorgan
    So, what you're saying is Don't rely on other websites, invest in your own.
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    I'm all about that bass.

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