Legal / Ethical?

by 4 replies
5
Hi!

I'm brand new to this website (and have only been really "into" this topic for a few weeks... LITTLE big green ) but I want to LEARN about this stuff more than anything. I have been following the WF for a couple of weeks now, and am only now starting to take action. That's why I have some questions now.

One quick thing for now that I searched for in the forums but couldn't seem to find... Is it legal and/or ethical to just go to a major player's website and use the keywords that they are using if you are trying to build a site from scratch? I mean, eventually you may want to carve out your own keywords, but if you just go to one of the top dog's sites (or even a few) and copy some of their keywords, will it work? Or are those words already overcrowded?

Any advice is appreciated!
#search engine optimization #ethical #legal
  • Hello. Well, first of all, you're only bound to national laws, i.e.- virtually everything is legal.

    There is nothing unethical about borrowing your competitors keywords, but you do not know if they're targeting something good.

    Typically, you're looking for keywords with high search volume and not much strong competition.

    Something like "dog food" would be pointless your first few times around.
    "organic dog food california" might be a much better bet!

    You're aiming for the top of the long tail.
    • [1] reply
    • Sounds great- Thanks!
      • [1] reply
  • I don't get it. Who has a monopoly on certain keywords?
    Why on earth would it be unethical, let alone illegal?
    I regularly compete with amazon, wikipedia, etc. And I love
    every minute of it. Where do people get these ideas from?

    Come on! There's only so many words in the English language.
    What, nobody can make a website due to someone else having
    a website on the same topic? Hardly.

    My gosh people, make websites about stuff you are interested in.

    Why would you not want to compete with the big players?

    Go big or go home.

    Well, I guess there are just a lot of people who are content with
    being small players.

    Paul
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    Legal / Ethical?

    Hi! I'm brand new to this website (and have only been really "into" this topic for a few weeks... LITTLE big green ) but I want to LEARN about this stuff more than anything. I have been following the WF for a couple of weeks now, and am only now starting to take action. That's why I have some questions now.