First, I load Google.com and enter the settings to 100 search results and turn off Google Instant. Doing this, I am told, improves the accuracy of the results.
I generate keywords with Google's Keyword Tool with Exact Match, and find a keyword with 2500 global and 2000 local searches.
I check that keyword in quotes "" in Google. The first page of results, in this scenario, gives 250,000 results. But at the bottom of the page, I see that there are only 5 pages of results. I click on the last page (5), and see that there are actually only 315 results.
So, which set of numbers do I believe?
Obviously, this is not where my research ends, but it is a big consideration as to if I even check the intitle: competition of that same keyword.
So, I ask, which set of results is the one to use. Am I shooting myself in the foot if I go ahead with this keyword because the competition is too high, or is it suitable for my needs?
Any advice would be appreciated.