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Market Samurai's PBR Feature Concerns

by KingArthur
11 replies
  • SEO
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I have some concerns about the PBR feature in the interface of Market Samurai. PBR is supposed to separate for you the exact key words from those which are not exact. PBR stands for phrase to broad ratio.

But using the Keyword Discovery tool put out by Trellian which gives you key word searches from all the search engines and not just google like M.S. does the results given by the PBR feature of M.S. are put into question.

For example the key word xxxxxx is 100 % in M.S. and Keyword Discovery gives a count of 18 searches for this keyword.

The PBR gives a percentage of 20% for keyword yyyyyyyy which is supposed to mean this is not an exact keyword, but the Trellian Keyword Discovery tool gives a search count of 53 for this keyword.

So regardless of the 20% and the 100% feature both are keywords and the one that is supposed to not be an exact keyword according to M.S. gets 53 searches but the one which is supposed to be an exact keyword only gets 18 searches according to the Keyword Discovery tool?

This causes me to lose faith in the results of Market Samurai. But perhaps I am missing something?
#concerns #feature #market #pbr #samurai
  • Profile picture of the author Marvin Johnston
    Originally Posted by KingArthur View Post

    PBR is supposed to separate for you the exact key words from those which are not exact. PBR stands for phrase to broad ratio.
    I think you have a misunderstanding of PBR. The only thing PBR does is give you the ratio of phrase match searches to broad match searches.

    So the lower the percentage, the fewer searches are being done with that word order.

    Marvin
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    • Profile picture of the author JRCarson
      Originally Posted by Marvin Johnston View Post

      I think you have a misunderstanding of PBR. The only thing PBR does is give you the ratio of phrase match searches to broad match searches.

      So the lower the percentage, the fewer searches are being done with that word order.

      Marvin
      Yeah, I really dumb it down and just say, low percentage means bad keyword.
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      • Profile picture of the author Marvin Johnston
        Originally Posted by JRCarson View Post

        Yeah, I really dumb it down and just say, low percentage means bad keyword.
        LOL, that kind of simplifies it.

        But that said, I know of one person with some keywords below the usual 15% minimum who is getting excellent results, i.e. sales.

        The only way to know for sure is to test.

        Marvin
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      • Profile picture of the author KingArthur
        I realize there is a lot of positive emotion regarding Market Samurai and everyone thinks they have found the holy grail and I was likewise excited about it but again, my concern is with the keyword search results and the numbers given by Trellian put into question the figures put out by M.S.


        So regardless of the 20% and the 100% feature both are keywords and the one that is supposed to not be an exact keyword and is a 20%er according to M.S. gets 53 EXACT searches but the one which is supposed to be an exact keyword and is a 100%er only gets 18 EXACT searches according to the Keyword Discovery tool put out by Trellian?


        With all my heart I want to believe in M.S. but there are way too many cheerleaders and not enough people who can give proven results.
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        • Profile picture of the author Marvin Johnston
          Originally Posted by KingArthur View Post

          I realize there is a lot of positive emotion regarding Market Samurai and everyone thinks they have found the holy grail and I was likewise excited about it but again, my concern is with the keyword search results and the numbers given by Trellian put into question the figures put out by M.S.


          So regardless of the 20% and the 100% feature both are keywords and the one that is supposed to not be an exact keyword and is a 20%er according to M.S. gets 53 EXACT searches but the one which is supposed to be an exact keyword and is a 100%er only gets 18 EXACT searches according to the Keyword Discovery tool put out by Trellian?
          It is impossible to compare two keyword tools unless both tools are using the same data source. And since MS uses Google, even those results will vary depending on what data center is providing the base information.

          And irregardless of anything else, the results will always be a traffic estimate that will need testing to verify.

          If you are using Trellian, only use that tool and don't expect the results to exactly match any other tool. If it does, it is only a coincidence.

          And the same goes for MS.

          You need to find a tool you are comfortable using and stick with that. Don't worry about how one tool compares to another as that just adds another layer of (usually) irrelevant data.

          Marvin
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  • Profile picture of the author terrapurus
    Originally Posted by KingArthur View Post

    But perhaps I am missing something?
    Actually you are missing a lot.

    If this is where your market research skills are up to I would drop everything and head over to the MS site and watch all of their training material. Then watch it again. Then watch it again.

    Quality research is the foundation to your site.
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    • Profile picture of the author KingArthur
      Originally Posted by terrapurus View Post

      Actually you are missing a lot.

      If this is where your market research skills are up to I would drop everything and head over to the MS site and watch all of their training material. Then watch it again. Then watch it again.

      Quality research is the foundation to your site.
      This is a somewhat evasive answer since you did not tell me how you test the results that Market Samurai gives you. I test them with the Keyword Discovery tool by Trellian but even then I do not know exactly what I am seeing and how to apply it accurately to Market Samurai.


      Originally Posted by Marvin Johnston View Post

      As with any tool, you verify by testing. All the tool does is give you an intelligent starting point.

      Marvin

      LOL !!! I have watched those videos over and over again and still there are obvious weaknesses in the results that M.S. gives to you. Please allow your intelligence to over rule your emotion about M.S.
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      • Profile picture of the author KingArthur
        I think I know now the weakness in the results that M.S. gives to you. Not only are the search numbers that M.S. gives to you based on blind searches but they also include clicks made onto the advertisers (those who use those key words for their ads) postings on google. That is why the numbers differ with Trellian's Keyword Discovery tool.

        Can anyone confirm this or have you had the same suspicions? Do not get me wrong. I love M.S. but I am just searching for a way to most accurately use it. I want to find a way to use it with another tool to get very accurate results.

        All I am getting are general answers laden with positive emotion and no real solid answers with research methods and tools recommended by anyone. I need people to respond who do not have any identifying information on their posts so that their answers about M.S. can be completely objective. I realize that people who have identifying information and have the M.S. tool may be afraid that M.S. may ban them if they say something that questions the results their tool gives.
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      • Profile picture of the author terrapurus
        Originally Posted by KingArthur View Post

        This is a somewhat evasive answer since you did not tell me how you test the results that Market Samurai gives you.
        My answer was not vague. What I am saying is your interpretation of the relation of PBR and searches is wrong.

        What I am also saying is that market research is the foundation to your marketing efforts.

        I am also saying you should spend some serious time improving these skills before continuing.

        And finally I am saying that you should study in depth anything published regarding market research by the MS team. It will probably take you a few goes to really get it. I mean not just understand it, but really get it.

        I have told you what is wrong. I have told you how to solve it. I just did not solve it for you.

        I should point out that MS is an aggregation tool - it simply brings together results you can get yourself into one place from data sources such as Google. When it talks about Google phrase match data etc - thats exactly where it comes from.
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