Landing Page Quality Score & Split Testing

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I'm split testing a sales page with Power Split Tester by Paul Hancox's.

Does/can Google lower your landing page quality score while split testing?

Regards,
Matt
#search engine optimization #landing #page #quality #score #split
  • Hi Matt,

    They may lower it, but they may also raise it. It's just another metric in your testing results.

    You quality score can change over time based on your CTR, page load times and abandonment behavior.
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