AdWords Est CPC & SpyFu CPC VS. Actual AdSense Income

by SGForce

Posted: 13 years ago 6 replies

So I started my first niche site. Got to page 1 of Google pretty easy and getting ggod traffic. I have a decent click through rate, but I'm not making much AdSense income per click.

Google's Adwords Keyword Tool has an Average Est CPC = $1.87
SpyFu's Cost/Click = $.63-$2.07

Buy when I get a click, I get $.03-$.07/click from AdSense.

Is this normal? Is there any way to improve this b4 I convert to all Affilite links?

#actual #adsense #adwords #cpc #est #income #spyfu

timeclicker

13 years ago

try to put high paying keyword in your site description related to your niche , or try out clickbank affiliate program to earn more .

Originally Posted by SGForce

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markowe 13 years ago

Part of the reason is probably that click cost on the content network is a lot less than the GAKT shows because those figures are from the search network. Plus you are probably getting broad match-type keywords that are not as targetted to your niche as you might want. It's worth trying what someone already said - optimise the same page to some other potentially high-paying keywords too, without deoptimising for your main keyword, if you see what I mean. You might see some better ads turning up, though there's no telling with Adsense...
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bigcat1967

13 years ago

Part of the reason is probably that click cost on the content network is a lot less than the GAKT shows because those figures are from the search network. Plus you are probably getting broad match-type keywords that are not as targetted to your niche as you might want. It's worth trying what someone already said - optimise the same page to some other potentially high-paying keywords too, without deoptimising for your main keyword, if you see what I mean. You might see some better ads turning up, though there's no telling with Adsense...

I tend to go with the above comment. That's what I've been doing for one site that I'm ranked #1 for - but I'm getting a little greedy and see that I would like to be optimized for something slightly different - so I'm going after that as well. However, I'm very careful to leave in place the things that got me to #1 in the first place (for ex. title tag).

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SGForce 13 years ago

Good stuff. Thanks guys. I'll try both ideas.

Thx!
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SGForce 13 years ago

Is there any way to tell if the other keywords I go after pay better other then trial & error?
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Doug Pretorius 13 years ago

Weird, I get the opposite. Nearly all of my search traffic comes from keywords that GAKT says are worth 5 cents. But my average CPC is 20-25 cents and I regularly get $1-$2 clicks as well.
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AdWords Est CPC & SpyFu CPC VS. Actual AdSense Income

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