What is CTR in Google Adwords?

by 9 replies
11
Please share your knowledge about CTR.
#search engine optimization #adwords #ctr #google
  • CTR stands for Click Through Ratio. That is the number of people who click on your ad and visit your website.

    Example: If your CTR is 2% that would mean for every 100 times your ad is shown, you are getting an average of 2 people clicking on that ad and visiting your website. Obviously the higher your CTR the better. Google will reward you with cheaper clicks as your CTR gets higher.
    • [1] reply
    • True, but what's that got to do with CTR?
      • [1] reply
  • I always check for that with such a low post count but the OP has no signature links.
    • [1] reply
    • CTR defines as Clickthrough rate- it is the number of clicks you ad receives divided by the number of times you ad is shown(impressions). Your ad and keyword each have their own CTR's , unique to your own performance.
  • CTR is Click Through Rate the number of clicks your ad receives divided by the number of times your ad is shown.Your ad and keyword each have their own CTRs, unique to your own campaign performance.A keyword's CTR is a strong indicator of its relevance to the user and the overall success of the keyword.
    • [1] reply
    • Of note is that it is against Google TOS to talk directly about your CTR online or otherwise, this can get you banned as an example if you talk about your CTR ratio on here and have a link to your site in your signature.

      I’d guess Google monitors this forum so don’t discuss your CTR or risk a ban for a simple infringement.
Join the discussion

Next Topics on Trending Feed