Do you pick a product first or a keyword first?

by Neil M 8 replies
When planning a site that you want to rank for in google do you first pick a keyword and try to match affiliate products to it? Or do you find a product first and then find keywords that you think you can rank for? I have heard of different methods and was just wondering what you warriors think about it.
#search engine optimization #keyword #pick #product
  • Profile picture of the author bigcat1967
    I find the product first and then do a KW analysis. Always start w/ long tailed KWs
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    • Profile picture of the author Neil M
      What is the best tool for getting accurate data on long tails?...I can't seem to get much off of google keyword tool.
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  • Profile picture of the author margotoliver
    Check out Market Samurai , they have free 10 day trial period, it is so much more than a keyword research tool....but find your product first and then do you keyword research.
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    • Profile picture of the author Neil M
      Originally Posted by margotoliver View Post

      Check out Market Samurai , they have free 10 day trial period, it is so much more than a keyword research tool....but find your product first and then do you keyword research.
      Hey thanks margo...

      One question I have is what if you find a product that you really want to promote and you can't find any good keywords that you can rank for? Do you just look for a different product?
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  • Profile picture of the author tennisconnexion
    Pick the product first and then analysis the keyword related to that product.
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  • Profile picture of the author Bingo123
    I always go for the product first. It's no good having keywords if you can't find something to sell with them. Once I'm happy that I have a good product that is already selling, I will then use a keyword tool to look for keywords related to it. 9 times out of 10 you will find something that will work for you. It may not always be the keywords you want, but there are plenty of long tail keywords out there than can earn you some good money.
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  • Profile picture of the author TZ
    Product first.....yes, BUT don't use keyword tools for anything more than give you a GENERAL idea of what your post titles are going to be.

    Remember that there are ALLOT of other marketers making decisions based on the keyword tools.

    The most powerful thing we ever did was base our domain decisions based on common sense and not keyword tools.

    For example: No keyword tools will tell you the BOBCAT SKID STEER TRACK PART is a good keyword, but that one keyword has been making a nice little 2-5 dollars a day in Adsense for 4 years.

    Think of the unusual and you will prosper.
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  • Profile picture of the author Fitzwise
    Pick the product first. It is much easier tham to find keywords instead of spending all the time to find the right keywords than you have to spend more time looking for a product to fit those words
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