I was just going through google adwords keyword tool and saw 22,200 as local searches per month for a keyword term I want to rank for a client I am doing SEO for. When I put in that same keyword within Market Samurai, it showed me 7 searches a day which makes it 210 local searches a month.
I don't understand why is there a major difference between what Market Samurai shows and what google adwords keyword tool shows.
I don't really know which one is authentic, google adwords keyword tool or market samurai?
Can anyone please tell me which one should I believe in, especially those people who own market samurai can share their views on this.