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What do i choose on google adwords

by l23bc
3 replies
  • SEO
    • |
Hi everyone

So i got my ppc campaign set up at last for new site yet i noticed these options.

Position preferenceff

can someone explain what is that does it need to be on.

thanks
#adwords #choose #google
  • Profile picture of the author paulgl
    It's exactly what it is. What position would you like your ad to be
    listed?

    Remember, if it's search, 1st page has a set number of ads, so if you bid
    on a position lower, it will be on the next page, etc.

    Keep in mind that if you are into this position preference, you need
    to determine at which spot gives you the most clicks. I think you
    can find this out looking at your average position you get when bidding.

    There is a lot of other stuff to consider as well. If your preference is
    high, let's say 3 or 4, but your QS sucks, your ad will never show.

    You don't have to preference bid, and you certainly would not want
    to until after you find your average position for your current bids and
    campaigns.

    Your ad will appear at the highest position your bid puts it according to
    your QS, which is what most I assume do. No preference.

    Paul
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  • Profile picture of the author l23bc
    Thanks paul im getting used to this adwords been using organic traffic for some time now but the best traffic is paid for my new project. My landing score page is 8 page load is been noted by google as good also. Just was not sure if that was needed

    Ill keep you posted.

    andrew
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    • Profile picture of the author paulgl
      8 may sound good, but in reality it's not great. You will probably
      be competing with 10s. In effect, your ad will not show in position 1
      anyway. You can eventually pump your score up by getting clicks.
      So test, test, test as to what gives you the clicks. Adwords can
      drive people crazy. Ad position is really all about the QS of your
      fellow bidders. If they have a higher QS, they get to bid less for
      higher positions. That drives adsense users crazy as well.

      In effect, the whole position preference thing goes out the window.

      I can only guess that some people love bidding on the first spot on
      the second page, if that were possible to predict. So, if you do
      position preference, set it in a wide range, not one position.

      Paul
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